Translation Isn't Blind: How to Launch New Languages | Smartling

Translation Isn't Blind: How to Launch New Languages from Smartling on Vimeo.

Translation Isn't Blind

During this webinar, Jessica Birenz will reveal the key ingredients to her team's success as they localized marketing and product materials to scale their business globally.

Yext is on a mission to put more truth online. They do that by helping businesses around the world deliver official answers to customer questions across the entire search ecosystem — starting with a brand’s website, then extending across search engines, voice assistants, maps, and more than 175 global platforms.

As Yext continues to break into new international markets, localizing marketing and product materials are critical to scaling the business globally. As the Director of Planning & Project Management, Jessica Birenz knows this importance firsthand, as her team is responsible for ensuring this happens quickly, but with precision.

In this episode of Translation Isn't Blind, Jessica will reveal the key ingredients to her team's success.

• The biggest mistakes to avoid when launching a new language and throughout the translation process.
• Why providing 'context' is the secret sauce to getting the most out of your translation efforts.
• The many challenges of translation and how to build a system that helps you be more effective.
• How Jessica and Yext decide which content needs to be translated.
• Jessica's honest thoughts on working with Smartling, things we can improve, and some of our best features.
• The changes made Yext after getting off to a slow start when launching in Japan.
• How to get your entire team involved in the translation process.
• Why having a "style guide" can supercharge your translation results.
• The ingredients of successful brand positioning in a new language.

And much more.

Download our FREE e-book, "10 Strategies to Boost Translation Efficiency."