Reality Series: Episode 4 - Managing brand voice with generative AI

This discussion goes into depth about whether you can in fact manage your brand's voice, tone, and terminology with generative AI and machine translation (MT) and how.

Questions addressed:

• How is MT and AI learning tone and voice?
• When is it appropriate to use AI to manage tone and voice?
• Should the mix of MT, MTPE, and human translation be split equally?

Followed by Q&A. This discussion is led by

• Olga Beregovaya | VP, AI & Machine Translation - Smartling
• Jennifer Wong | Head of AI Product Strategy - Smartling