The 3 Ways to Translate a Website

Ready to translate your website into multiple languages? We’ll walk through the pros and cons of three types of translation.

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What does your website look like to someone who doesn't speak your language?

When choosing between similar products, 75% of the population will select whichever one provides them with information in their native language.

But only 40% of companies translate their website into multiple languages. For eCommerce businesses and beyond, that’s a huge missed opportunity.

Your target audience may already be using built-in web browser plugins in Google Chrome or Safari, but that’s not a user experience you can control. The good news? You have options when it comes to website translation.

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Machine Translation

Machine translation (MT) is a great first step for companies just beginning their localization efforts. Working with machine translation can accelerate your international expansion.

Machine translation offers several advantages:

Speed: Most machine translation tools deliver results in minutes or seconds — much faster than a professional translator ever could.
Cost: Compared to using professional translation, MT often costs much less.
Consistency: Machine translation delivers the same result every time. This works great for phrases you use throughout your website, like navigation, slogans, or CTAs.

Professional Translators

For high-quality translations, professional translators will deliver. As native or fluent speakers, linguists offer a specialized experience for your target languages.

Professional translators offer several advantages:

Quality: There’s no substitute for human translation.
Workflow: Add professional translators into your existing worlflow with ease.
Specialization: Translators often specialize in a given market, region, or dialect.

Localization Software

The Best of Human & Machine Translation

Localization takes translation one step further, adapting your website entirely for a new region, so your website feels familiar to your audience, even in a new language.

Localization represents the entire user experience for someone reading your website in a foreign language. This includes everything from content layout (including right-to-left for languages like Hebrew or Arabic) to color choices (red represents good luck in China but mourning in South Africa).

Scalability

Translate hundreds of entire web pages at a time.

Productivity

Integrate with your CMS to automatically update content, track progress and communicate with translators.

Quality Management

Quality assurance through translation memory, glossaries and visual context.

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All-in-one Localization Services

Smartling gives you one comprehensive solution for all of your translation needs with the flexibility to include human translation, machine translation, or both.

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