NEW YORK – November 20, 2014 – Smartling today announced that its translation software platform now includes custom workflows, groundbreaking functionality that enables large enterprises and fast-growing companies to easily manage complex translation processes in-house. The Smartling platform helps companies grow revenue, speed time-to-market and fully capitalize on today’s global opportunities by streamlining translation and localization processes for multilingual Web, mobile and business document content.

Translation enables organizations to effectively do business globally. Studies prove that people are more likely to do business with organizations that communicate in their native language and adhere to their local customs. Yet, companies often struggle with globalizing their products and services because traditional translation processes are slow, expensive and labor-intensive. The Smartling translation software platform provides a comprehensive cloud-based solution for enterprises to automate the management of translation processes and to expedite publishing cycles.

Historically, businesses have been limited to using standard workflows regardless of the complexity of translation projects. Smartling’s custom workflows give enterprises the flexibility to easily create and execute multifaceted translation projects involving different types of content and languages, without the need for expensive third-party consulting. With this new functionality, customers can create as many translation, quality review and approval steps as they need – from simple “translate, review, publish” workflows to more complicated workflows requiring subject matter experts and discussions over multiple approval cycles.

“Workflows are the DNA of modern business processes, and collaboration without the right workflow can negatively impact a company’s brand image and bottom line,” said Andrew Saxe, director, product at Smartling. “With Smartling, companies can build the workflows that make the most sense for their global content. Ultimately, this means they can take back control of their translation projects.”

Smartling brings desperately needed automation to the $37 billion global language services market. Smartling’s platform allows businesses to pair high-quality, accurate human translations with translation process automation, enabling them to penetrate new markets faster and more efficiently than ever before. Hundreds of companies, including GoPro, Pinterest, Shutterstock and Spotify, leverage Smartling to fully translate website content, mobile apps and other business document content in a fraction of the time and cost compared to traditional translation processes.

Learn more about Smartling’s custom workflows or watch this video.

About Smartling Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management, Smartling helps companies quickly translate and deploy their websites and dynamic Web applications, mobile applications and business documents across the entire corporate digital infrastructure. Named “Most Innovative Startup” at Dow Jones/Wall Street Journal’s 2011 FASTech 50, Smartling is shaking up the translation and localization industry with the first platform designed to manage the entire translation, localization and delivery process via a scalable SaaS model. Brands that rely on Smartling to launch and manage localized multilingual websites and applications include Foursquare, GoPro, HotelTonight, Path, Pinterest, Shutterstock, Spotify, SurveyMonkey, Vimeo and more. The Smartling platform currently serves billions of page views per month in more than 100 languages across the globe.

Founded in 2009 and headquartered in New York City, Smartling is privately held and backed by leading venture capital firms, including First Round Capital, Harmony Partners, ICONIQ Capital, IDG Ventures, U.S. Venture Partners, Venrock and several prominent angel investors.