New York, NY — June 11, 2019 – Smartling, the premier software and translation services company that established the Enterprise Translation Cloud category, is exhibiting at the LocWorld40 Portugal conference to be held on June 11-13 at the Estoril Conference Center. The exhibit hall will be open June 12 from 8:00 am – 5:30 pm and June 13, from 8:30 am – 5:00 pm.

LocWorld brings together delegates who are engaged in the business of adapting products, services and communications to an international language or culture so as to appear native to that particular region. Speakers at the conference include representatives from Adobe, Amazon Web Services, Cisco Systems, Dell EMC, Expedia, Google, Indeed, King, LinkedIn, Lyft, Salesforce, Shopify, Sony, TripAdvisor and many others.

“Personalisation for us in knowing our translators means better personalisation for customers in how we enable brands to connect with consumers anywhere, today,” says Director of Brand Strategy and Communications, Adrian Cohn. “At LocWorld40, we’re excited to introduce delegates to Daniel, one of Smartling’s translators.” Complimented by Smartling’s software automation capabilities, its translation services department allows customers to launch content 50% faster than the traditional language services provider model. “The results have been outstanding: nearly 100% of all customer content was delivered on time in 2018, with a 98.7% accuracy rate.” Smartling only applies a one word minimum when submitting new content for translation. “This has enabled customers to save up to 70% on translation costs,” said Cohn.

“Some people think translation is just about translating words, but it's so much more than that," says Smartling translator Daniel González. “It’s important to understand the brand and product. Smartling’s translation platform not only provides brand-specific style guides and glossaries, but also provides translators with a best-in-class visual context interface and ability to message customers via Slack. These innovations enable me to create more personalised content for customers.”

The keynote will be delivered by Isabel Aguilera, the former CEO of Google and General Electric (GE), Spain and Portugal. She has been CEO and business unit director for Dell in southern Europe, was responsible for the set-up of Google Iberia from 2006 to 2008 and was president of GE in Spain and Portugal. Ms. Aguilera is currently an independent board member of Indra, Banco Mare Nostrum, Aegón España, Oryzon and Egasa.

The preconference day will include a workshop on globalization from startup to enterprise, an executive forum, a session on designing for users and a round table on advanced terminology.

Attendees may choose from ten topic areas during the main conference program: Advanced Localization Management, Community, Content Management, Core Competencies, Global Business, Inside Track, TAUS, Technical and Unconference.

This conference also represents an opportunity for executives and managers to review the best products and services in the exhibit hall.

Smartling’s presence at LocWorld follows its annual translation conference, Global Ready™, held in both San Francisco, California and London, England in May 2019. The conference brings together more than 300 leaders in localization, technology and marketing.

LocWorld40 Portugal sponsors include: thebigword, RWS Moravia, SDL, Memsource and Venga.

About Smartling

Smartling is a translation management platform and language services provider that enables customers to localize content across devices and platforms. The company is recognized by Common Sense Advisory as the #1 Leader of the 2019 MarketFlex for Language-Oriented TMS, and by G2 Crowd as the Leader of the 2019 G2 Grid for Translation Management. Smartling established Enterprise Translation Cloud, a data-driven approach to localization, which enables its customers to achieve higher quality translation at a lower total cost. Smartling is the platform of choice for hundreds of B2B and B2C brands, including InterContinental Hotels Group, GoPro, Shopify, Slack, and SurveyMonkey. Smartling is headquartered in New York, with offices in Dublin and London. For more information, please visit smartling.com.

Note to reporters and editors: Press passes are available with official press credentials by contacting Kevin Watson, kevin@locworld.com, 208-263-8178.