About Localization
11 of the best game localization services for 2025
Successful video game localization makes every player feel at home. Here are some of the best game localization services to help you stick the landing.
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Learn how to expand your business with a global strategy
A global strategy is crucial for international growth—discover how to build one. Get insights from top companies and grow your business with this guide.
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Multilingual SEO: Leveraging SEO across languages to reach new markets
Reaching a new market requires a lot more than just speaking the language. Learn how to nail multilingual SEO to grow your business in new markets.
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The blueprint for a successful localization strategy
Discover the essential elements and best practices for crafting a successful localization strategy that drives global growth and enhances customer experience.
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How to Translate a Website Quickly and Effectively
Wondering how to translate your website? Let’s walk through the pros and cons of the top 3 methods: machine translation, human translation, and a mix of both!
Product
The role of linguistic assets in translation
Brands should strive to keep their linguistic assets updated to help enable translators to create high quality content.
Product
What is AI translation software?
Discover what AI translation software is, how it differs from human translation services, and the top 6 software platforms to consider to improve website localization.
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Navigating efficiency: End internal review or keep it?
Optimize your translation workflow with or without internal review. Explore pros and cons, tips for efficient reviews, and how Smartling's solutions can streamline your process.
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7 Key Tips for Better Financial Translation
In the market for financial translation services? Get an overview of 5 of the top providers, as well as tips on how to identify a reliable translation company.
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The right way to do website localization: A complete guide
Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
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AI-Powered Localization: Achieving Quality, Cost, and Speed Objectives
A dynamic business environment is challenging to navigate. But advances in Artificial Intelligence (AI) and Neural Machine Translation (NMT) make it easier than ever to do more with less, while achieving quality, cost, and speed.
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15 Tips to Boost App Downloads in New Markets
Developing an app is one task, but getting users to try it out can be a challenge. See 15 actionable tips to help you boost app downloads in a new market.
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How Email Localization Drives ROI
Address common email localization challenges so you can build effective email campaigns for your global customers that drive ROI for your business.
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8 Expert Tips for Effective Social Media Localization
Social media localization can open your business to a new market if done right. Here are 8 expert tips on how to do social media localization right.
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Reaching a Global Audience With QR Codes
Did you know QR codes represent an opportunity to help your global customers engage with your brand? Here is how you can reach global audiences with multi-URL QR codes.
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SEO and Localization: A Few Best Practices
If you’re translating your website or other digital content, you need to consider SEO localization strategy. Simply translating your source SEO content won't cut it.
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The World’s Languages: Engage Your Customers With Localization
Of over 7,000 known languages in the world today, 23 languages make up the native tongue of over 4 billion people. Here is what that means to businesses and ways you can engage customers with localization.
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Session Summary: Is There a Gold Standard for Translation Technology Stack?
Here is a recap of a panel discussion from LocWorldWide45. Three localization experts shared ways to take a customized approach to developing a new translation program and making the existing systems more efficient.
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A Hybrid Translation Approach: Machine Translation Post Editing (MTPE)
Machine translation gives you a lightning-fast way to switch from one language to another. But it’s not perfect — that’s where post-editing comes in.
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4 English-to-Arabic Translation Challenges and How to Solve Them
One of the oldest languages in the world, Arabic is an official language of more than 25 countries. Here’s what you need to know about translating English to Arabic.
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The 4 Most Common International Business Strategies (+ Pros and Cons)
There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.
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The Global Marketer's Expectation of Localization Teams
Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.
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Now You’re Speakin’ My Language
If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. So to harness the power of personalization, you first must start with speaking your customers’ native language.
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The Thermometer Model and What It Means for Localization
Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.
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What Is a Multi-Domestic Strategy? + 5 Examples
Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.
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The Ultimate Guide to Collaborative Translation
Forget spreadsheets—online collaborative translation tools like Smartling make it easier and more efficient for your teams to get localization work done.
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What You Need to Know About Globalization and Localization
To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.
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How to Create Business Value With Terminology Management [Infographic]
Terminology Management provides important direction for all content creators in your organization. Staying ahead of the game and optimizing your terminology program on a regular basis can deliver game-changing results.
Product
How to Scale Translation and Automate Workflows Seamlessly in Sanity Using Smartling Integration
Smartling integration for Sanity allows scaling content into multiple languages with fully automated translation process.
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Game-Changing Benefits of Terminology Management System + How to Start One
Uwe Muegge, Head of Terminology, Global Business Marketing at Facebook shares insights on what terminology management system is, how game-changing it is to your organization, and how to jumpstart your terminology management initiative with little resource.
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Why You Need a Localization Engineer
Localization engineers manage multiple aspects of the workflow, from internationalization to QA testing, that make localization possible.
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Localization Project Managers: The Glue of the Localization Process
Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.
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The Ultimate Guide to Global Expansion
The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.
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What is an International Strategy? + 5 Examples
Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.
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Localization Services: What Do They Entail?
Localization services like Smartling give you everything you need to manage the entire process, from translations to turnkey language services and more. Here’s the top reasons brands like Pinterest, WeWork, DoorDash, Shopify, and more trust Smartling.
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What Is a Transnational Strategy? + 5 Examples
Transnational strategies for global expansion combine the best of global integration with local responsiveness.
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What Is Online Translation Management?
What is online translation management? What are the benefits of using online cloud-based software when translating content for different markets? These questions and more are answered here.
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Preparation is Key: The Six Steps to Prepare Your Source Content for Translations
Learn the 6 steps that will help you prepare your content for translations. Content that is well prepared for translation will have fewer errors. Learn the six most important things you can do to prepare your content for translation.
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How Data and Digital Infrastructure Drove 3x Growth in Demo Requests for Contentsquare
When it comes to digital marketing, the opportunities are endless. Contentsquare, knows this all too well. That's why they turned to their own analytics before rebuilding their new website with KPS3 and Smartling. The result? 3x Growth in Demo Requests.
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Localizing eCommerce Content in the 2020s
eCommerce is no longer just about the product. It's about the content. During this webinar, learn how to apply consumer data to better reach your end-user in any language
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Translation Isn't Blind: Help me convince my manager
“Translation” lives in different places from one company to the next. During our final episode of the series, learn how to reveal to your manager how and why translation adds value to the business - how translation isn’t blind.
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The Top 4 Considerations You Need to Think About Before Translating For a New Market
Just like with any initiative, translation is an investment that'll require some critical planning for success.
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Translation Isn't Blind: We translate because...
Conventional wisdom tells us that translation expands reach; and reach drives revenue. During this episode, we cover how to reframe how you talk about translation internally through untold stories about why other businesses translate.
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Translation Isn't Blind: Your perspective matters.
Every business takes a different approach to manage translation quality. During this episode of Translation Isn't Blind, our attendees shared their translation quality success stories. We discussed the themes behind each success and learning moment.
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Translation Isn't Blind: Does quality even matter anymore?
It’s the provocative question we’ve been waiting to discuss in the translation space. Some say translation quality is paramount, while others may say speed is more important. Learn how you can do both during this episode of Translation Isn't Blind.
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The Ultimate Guide to Maximizing Your Translation Value
Learn from Smartling Experts how your team can reduce spend and time on translation projects while still optimizing for quality.
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Good Customer Service Starts With Speaking Your Customers' Language
How can companies provide quality customer service to their global customers? The first step is providing support in their customers' native language.
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Critical Translation KPIs to Measure and Optimize Around
Leverage Key Performance Indicators to measure the efficiency of your translation process.
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Six Best Practices for Communicating and Collaborating with Translators
Actively collaborating with translators will set your localization projects up for success from the start.
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What is the Localization Maturity Model, and How Do I Get to the Next Step?
Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.
Product
How Smartling Enables Your Brand To Get Content To Market 50% Faster with Dynamic Workflows
Dynamic workflows enable brands to avoid content bottlenecks and spend less time on project management.
Product
Smartling's Managed Services: Customized White-Glove Support To Fit Your Strategy Needs
Extend your team with Managed Services to meet demanding business goals.
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How to Prioritize Content for Translation and Save Money
Brands should stagger content translation based on priority to help simplify localization efforts and save money.
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How to Deliver a Personalized Experience with Localized Content
Brands can reach new users in regions and foster a personal connection with localized content.
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10 Ways to Optimize Content for Easy Translation
How to draft your source content with translation in mind.
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When to Use Machine Translation (Webinar)
With Linn Hu, Sr. Solution Architect, and Chris Wyant, Sr. Manager of Smartling Language Services
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Five Ways to Ramp Up Your Translation Quality
A closer look at how Smartling makes it easy to improve translation quality through the entire process.
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Global Ready Success Kit: Your Guide to Optimizing the Way You Translate
A complete guide to help you navigate the common obstacles organizations face while expanding globally.
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Fireside Chat with Adrian: Secrets to Customer Success featuring Tyler Segalla
By Adrian Cohn and Tyler Segalla
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Translation Internal Review: To Do or Not to Do
By Kevin Cohn, SVP of Operations at Smartling (2014-2018)
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The Practical Benefits of Translation Job Automation
Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
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Essential Guide to Effective Translation
Best practices for global content localization to grow your international markets
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The Modern Marketer’s Guide to Global Content Creation
How to create international content to attract new customers
Product
InDepth Webinar: Translation Memory Management
Smartling enables you to easily manage translation memories.
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Three Tips for Smarter Translation
When the process itself becomes more efficient, you should see improvement across all areas.
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Translation: Are You Doing it Wrong?
Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
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8 Things to Ask When Evaluating a Translation Technology Company
The translation technology company you select will ultimately dictate the rate and extent of your success.
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Global Content and the Next Frontier for B2B Marketing
Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
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Integrations Are Key When Selecting a Translation Management Platform
The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
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Agile Translation: A Step by Step Guide
How to Apply Agile Principles To Rapidly Changing Translation Needs
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Free Up Developers to Work on Your Roadmap (And Go Global Faster)
Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
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How Localization Managers Can Keep The Whole Team Happy
For localization managers eager to build a positive team culture, the task begins by understanding the individual needs of each member.
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21 Tips and Tricks for Improving your Translation Efficiency
Implement these key processes to improve your next translation project.
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10 Ways to Measure Translation ROI
Learn 10 ways brands can measure translation ROI, and five ways to measure the added ROI from using a translation management platform –
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3 Ways Adding Languages Will Test Your Translation Strategy
Ensure your translation strategy is efficient and optimized for success by adding in new languages.
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Create an Optimal User Experience for Global Website Visitors
Create an Optimal User Experience for Global Website Visitors
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7 Symptoms of a Broken Translation Process
7 Symptoms of a broken translation process, and what each one could cost your business.
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How Can Travel Brands Beat Translation Frustration? [Report]
To help brands transform translation from an agonizing project into an agile process, Smartling has partnered with travel industry authority Skift on a new report.
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Where Global B2B Marketing Strategies and Customer Experience Intersect
Prospects are far more ready to convert when they feel that they are being noticed and treated as individuals.