Why Do G2 Reviews Matter?

As a translation management platform and language services provider with one goal — to translate the world's digital content — we couldn’t be happier than when we see companies succeed in their translation goals using Smartling.

So, imagine our pride to consistently be rated #1 on G2 in Translation Management for 12 consecutive quarters, receiving the highest G2 score rating among all products in the category!

“The easiest and best translation service I’ve used. The Smartling interface is simple, yet you can really get in there and modify options to your heart's content. The available options let you accomplish just about anything in terms of translation." — G2 User, Administrator in Information Technology and Services

We get it, product reviews are important — companies want to receive positive reviews, and potential customers don’t buy before reading online reviews these days. But what makes G2 reviews in particular so relevant and vital?

For Buyers

In the ever-growing software and tech industries, buyers are given overwhelmingly many software product and professional service options to choose from. This leaves them wondering, how do I choose the right one? Today's B2B buyers are looking for reliable ways to validate their purchases. And G2 plays an essential role by providing real-time, authentic peer advice by having published over a million user reviews about thousands of software products and professional services. Over 3 million people visit G2.com to view and write reviews, creating a vast online community of those giving and receiving help to make better purchasing decisions.

The buyers don’t have the time to attend demos for all the products they are considering, and the words of the actual customers carry much more weight than what the salespeople from the companies have to say. So buyers rely on G2 reviews — all verified — as a much more efficient and informed way to shop.

G2 also highlights the company’s highest-rated features, helping users quickly determine what features are the company’s strong suits, according to their peers. Based on the reviews by our customers, some of our most highly rated features are Resource Management, Glossary, and Task Delegation.

“I’m managing the product localization team, handling over 30 languages in the platform. Smartling is the best tool for managing massive translation projects and also for translating the contents in the most efficient way. Most recommended!” — Takanori K, Team Lead

For Sellers

For one, if sellers are doing their job right and satisfying their customers, G2 reviews will reflect it as the customers tell the seller’s story on their behalf. And now they have solid social proof and are building trust in the process.

More importantly, customer reviews are where companies get to learn firsthand what matters to their customers the most, insights into user experience, pain points, and what they are doing well and not so well — from both positive reviews and negative reviews. It’s an opportunity to learn and provide better products.

How is the G2 Grid© Calculated?

The Grid© is a visual representation of companies’ G2 scores. A unique algorithm calculates the satisfaction and market presence scores in real-time, determining the G2 score and the placement on the Grid©. This rating on the products and sellers is based on customer feedback shared by G2 users and data aggregated from online sources and social networks. Satisfaction

When G2 users leave reviews, G2 rates the seller’s ability to satisfy users’ needs based on the following criteria:

• Customer satisfaction with end user-focused product attributes
• Customer satisfaction with administration-specific product attributes
• Popularity and statistical significance
• Quality/thoroughness of customer reviews
• Age of reviews
• Net Promoter Score® (NPS)

For the translation management category, G2 considers the users’ likelihood to recommend, the level of ease of admin, ease of doing business with, quality of support, ease of setup, and ease of use to rate customer satisfaction.

Market Presence

Market presence is a combination of 15 metrics from G2’s reviews, publicly available information, and third-party sources measured on the following criteria:

• Number of Employees
• Reviews (weighted by recency)
• Web Presence
• Social Presence
• Growth (Employee Growth, Web Presence Growth)
• Seller Age
• Employee Satisfaction and Engagement

Sneak Peak to What Smartling Customers are Saying on G2...

“The biggest issue Smartling solved was the inefficiency of our previous translation process. The files would have to be downloaded and then sent off for translation manually, with these changes then having to be manually uploaded to the website. Now what would have taken hours takes minutes.” — Alex K, Digital Producer

“Smartling has been a great choice as our translation service management platform because of their flexibility and ease of use. Smartling's APIs allow us to automatically pull/push translations into our software, making translation management simple and contained. Additionally, the Smartling Translation Services team does an excellent job providing fast, high-quality translations and great support, simplifying the translation management process for our team.” — Mitchell C, International Program Manager

“Smartling platform allows a lot of flexibility with various existing and customizable connectors via API. In-context translation allows better translation quality and support for the linguists. Smartling team is always willing to go above and beyond to customize their setup and project tracking through extensive platform features. Love the variety of data and reports, easy to pull and understand." — Alex A.

“It was super easy to get started. We had a dedicated Customer Success Manager (who was awesome by the way!) who helped us get trained on the platform and start translating quickly. The ability to set up customized workflows and the visual context provided to our translators is a huge pro - both of these things have had a big impact on quality. Our previous translation process was manual and took weeks in some cases. Smartling has streamlined these processes and cut down our time to market to days.” — Aideen S.

We are so thankful for our customers who have taken the time to share their Smartling experience on G2. It’s been an invaluable way to listen to customer voices through the reviews, so we can help our customers achieve their translation and localization goals better.

Our top G2 ranking for 12 consecutive quarters proves that! Feel free to view Smartling’s reviews or write one here.