From cost center to value driver: Proving localization ROI

Learn actionable strategies for calculating and conveying the ROI of your localization program to your organization.October 15th, 2024

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In today’s uncertain economic landscape, every department faces tighter budget scrutiny as companies seek to enhance profitability and leverage the advantages of AI. Localization teams are often the first to experience cuts, largely due to a misunderstanding of the true return on investment (ROI) their global initiatives provide. The challenge lies in clearly defining and communicating the impact of localization, which is often seen as a check-the-box activity rather than a strategic value driver.

Learn from Global10x CEO, Kevin O’Donnell, and Smartling Director of Customer Success, Ryan Soos, in this insightful webinar where they share actionable strategies for calculating and conveying the ROI of your localization program. You'll gain valuable tools to not only defend but also advocate for the role of localization in driving business success.

Key takeaways include:

  • Why proving the ROI of localization has traditionally been difficult
  • How to identify critical data points and calculate the ROI of your localization efforts
  • Techniques for effectively communicating ROI to business leaders
  • How to transition from traditional cost center metrics towards growth metrics