Reality Series: Episode 4 - Managing brand voice with generative AI

Can you really leverage AI tools to manage your brand's voice and tone? Watch this webinar to learn how this is achieved.

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This discussion goes into depth about whether you can in fact manage your brand's voice, tone, and terminology with generative AI and machine translation (MT) and how.

Questions addressed:

  • How is MT and AI learning tone and voice?
  • When is it appropriate to use AI to manage tone and voice?
  • Should the mix of MT, MTPE, and human translation be split equally?

Followed by Q&A. This discussion is led by

  • Olga Beregovaya | VP, AI & Machine Translation - Smartling
  • Jennifer Wong | Head of AI Product Strategy - Smartling