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The best 6 AI translation tools you need to boost your business
Discover six of the best AI translation tools to propel your business onto the global stage. Break down language barriers and open the doors to international markets.
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13 top translation companies: How to choose the right one for your business
Unlock global markets with our guide to top translation companies. Learn how to choose the perfect partner to set yourself up for international success.
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Translating a website: All you need to know
Take your domain global by learning how to translate a website using your favorite browser, mobile phone, or Smartling’s Language AI™ translation tool.
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How accurate is Google Translate? What you need to know
How accurate is Google Translate compared to other translation services? Find out whether it’s the solution to your business’s localization needs.
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12 international search engines and Google alternatives to expand your global reach
Looking to expand your SEO optimization and ad campaigns beyond Google Search? Try some of these international search engines and Google alternatives.
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8 tips for great technical documentation translation
Discover eight practices to generate accurate technical document translation essential to expanding your business’s international reach and audience.
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10 top international market entry strategies for global expansion
Discover effective international market entry strategies to expand your business globally, overcome challenges, and succeed in new markets.
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From cost center to value driver: Proving localization ROI
Learn actionable strategies for calculating and conveying the ROI of your localization program to your organization.
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Global branding: Key insights for international success
Transform into an international powerhouse. Learn global branding strategies to ensure you stay true to your identity and resonate worldwide.
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10 of the best countries to expand your business internationally
Explore the best countries to expand your business internationally and gain valuable insights on the friendliest economies for businesses scaling globally.
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Is AI good for SEO? How AI is shaping the future
Is AI good for SEO? The answer is yes—if you know how to use it. Learn how AI is revolutionizing everything from keyword research to multilingual marketing.
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How to see Google search results for other locations
Enhance your global content strategy by learning how to see Google search results for other locations, from different countries down to different streets.
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Global SEO: Optimizing your website for every market
Learn how to implement global SEO strategies and tools to enhance your website's visibility and attract international audiences effectively.
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Webinar Recap: Top 5 Trends from the State of Translation Report
Explore insights on the significant movements in the translation industry in this recap blog of Smartling’s State of Translation Webinar with Smartling leaders.
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All you need to know for a successful multilingual UX design
Discover how to localize your brand by using multilingual UX for every local market. Grow your business, no matter the language or culture, with localization.
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Introducing the State of Translation Report
Learn about Smartling's "State of Localization" Report. This report offers an in-depth look at how hundreds of companies are navigating the translation landscape, allocating budgets, and adopting the latest technologies.
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How to scale high-quality mechanical engineering translations
Learn how to get accurate, fast, and affordable mechanical engineering translations. Find out how localization, transcreation, and key tactics fit in.
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Mastering Linguistic Assets: Building a Multilingual Brand Voice
Linguistic assets are crucial tools that help you maintain your brand's unique voice and style. In our recent webinar, Smartling R&D leaders share essential best practices for creating, optimizing, and maintaining glossaries and style guides.
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How can businesses best take advantage of globalization?
Discover how businesses can best take advantage of globalization to expand in target markets, reduce costs, and enhance their competitive advantage in today’s economy.
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Targeting global traffic with multilingual content marketing
Explore how multilingual content marketing can help you enhance your reach, engage diverse audiences, and unlock new growth opportunities across the globe.
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Everything you need to know about international SEO
Gain traffic from other countries with this step-by-step guide to building an international SEO strategy based on quality content in local languages.
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Mastering linguistic assets: Building a multilingual brand voice
Linguistic assets are crucial tools that help you maintain your brand's unique voice and style. In this webinar, Smartling R&D leaders share essential best practices for creating, optimizing, and maintaining glossaries and style guides.
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Building a multilingual knowledge base: A step-by-step guide
Discover why a multilingual knowledge base is essential for global success and learn how to create and optimize one for your diverse customer base.
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How to expand your digital reach with Google Ads localization
Discover how Google Ads localization can enhance your international advertising efforts and boost engagement and conversions in new markets.
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Multilingual SEO: Leveraging SEO across languages to reach new markets
Reaching a new market requires a lot more than just speaking the language. Learn how to nail multilingual SEO to grow your business in new markets.
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Reach cross-border markets with engineering translation services
Uncover strategic advice for leveraging specialized engineering translation services to overcome translation obstacles and globally expand your business.
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Bridging language barriers with AI translation software
Discover how AI translation software is revolutionizing the way businesses overcome language barriers and achieve global success. Learn more in our comprehensive guide.
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Navigating international markets with industrial translation services
Explore the significance of industrial translation services and discover actionable strategies to unlock international growth.
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Technical translation services: Improving accuracy at scale
Find out how you can improve accuracy with technical translation services. Improve translations at scale with translators, AI, and workflow technology.
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How to maximize accuracy with translation quality control
Translation quality control is an essential quality check to ensure that content connects with multilingual audiences. Improve and implement your own.
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5 tips for leveraging multimedia localization services
Discover 5 tips for leveraging multimedia localization services to enhance your global content strategy. Adapt audio, video, and interactive content seamlessly.
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Use translation memory for faster, better projects
Translation memory takes the words and phrases you’ve already translated and automatically puts them to work throughout your projects. Learn more here.
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Unlocking business expansion with sales translations
Find out how to scale sales translation to close more deals, increase revenue, and enter new markets. Use AI and human experts to connect with audiences.
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Compliance Made Simple: Navigating Language Regulations in Education and Government
How can school districts and government organizations keep up with ever-changing rules related to language access? Our recent webinar dove into how organizations can comply with these regulations without creating an enormous burden on internal resources.
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Glocalization: Merging global reach with a local touch
Glocalization helps global brands reach local audiences. Find out how to implement a successful strategy and learn from successful localization case studies.
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Software globalization: How to engage a global audience
Learn how software globalization can increase sales and help you expand your business. Find out how to implement a global strategy with a local experience.
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Choosing the right medical device translation service
Discover how to achieve consistent, high-quality medical device translations and learn how to choose the right medical device translation services provider.
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Pharmaceutical translations: Ensuring accuracy and compliance in global markets
Elevate your global healthcare communications with expert pharmaceutical translations. Ensure accuracy, compliance, and cultural relevance worldwide.
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Scaling Localization Through Constraint
Explore how Affirm’s knowledge management team centralized and scaled their localization program in the face of macroeconomic constraints in this recap blog of our session with Affirm knowledge manager Darci Stacy.
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Driving global success with automotive translation services
Learn how automotive translation services have become faster, more affordable, and more accurate. Lead with better translations that hit the mark every time.
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How education translation services empower multilingual learners
Discover how education translation services bridge language barriers, foster inclusive learning, and unlock global opportunities for students worldwide.
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Putting AI Into Practice
Learn from industry experts on how Vimeo and Bluebeam are experimenting with AI to enhance efficiency while maintaining quality, and find out best practices for scaling your AI-powered translation efforts.
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Speaking your customers’ language: The power of multilingual customer support
Strengthen your global presence and customer bonds with multilingual customer support. Uncover key strategies and advantages your business needs for growth.
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Future-Proofing Your Career in the Age of AI
Learn to embrace change, build resilience, and thrive by tapping into your humanity with insights from Minette Norman's keynote at Smartling’s 2024 Global Ready Conference.
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Turbocharge Translation Quality: The Power of Custom Engine Training
Discover insights from Smartling AI leaders on how training a custom machine translation engine can significantly improve translation quality.
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5 strategies for achieving accurate technical translations
Learn how to overcome common pitfalls and unlock strategies to achieve precision and cultural relevance in technical translations with our detailed blog.
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Marketing translation services guide: Increase global reach
Not all translations are equal. Marketing translation services help brands reach worldwide audiences with consistent and accurate translated content.
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Optimizing operations with manufacturing translation services
Discover how manufacturing translation services can optimize your global operations, streamline processes, and boost efficiency. Learn more today.
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Compliance Made Simple: Navigating Language Regulations in Education and Government
How can school districts and government organizations keep up with ever-changing rules related to language access? This webinar dives into how organizations can comply with these regulations without creating an enormous burden on internal resources.
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Using insurance translation services to maximize global expansion
Discover how insurance translation services can maximize your business growth. Expand your reach, improve communications, and foster trust.
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Turbocharge translation quality: The power of custom engine training
What is the impact of customized engines on aspects like translation quality and brand alignment? Watch this webinar with Smartling AI leaders as they discuss this question and more.
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Supercharge your impact with clinical trial translation services
Learn how clinical trial translation services can improve communication and streamline your process for faster results and better collaboration.
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Why translation for business is essential for company growth
Translation for business: Find the AI tools you need and the expert translators to produce local, accurate translations. Grow with better translations.
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Clinical trial translations: Top reasons you need them for better and faster research
Clinical trial translations involve many sites, multicultural participants, peers, and partners that speak different languages. Improve translation accuracy.
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The Time Is Now for AI in Translation
Learn from localization leaders at SAS, FedEx, and Volvo about how they are prioritizing AI initiatives with this session recap from Smartling's Global Ready Conference this year.
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Unparalleled accuracy and speed for life sciences translation
Discover the critical role of life sciences translation in advancing global health initiatives. Learn best practices and the impact of accurate translation.
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5 use cases for an LLM translation tool
Discover 5 powerful use cases for LLM translation tools to help your business break language barriers, streamline localization, and achieve global success.
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The blueprint for a successful localization strategy
Discover the essential elements and best practices for crafting a successful localization strategy that drives global growth and enhances customer experience.
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Everything you need to know about WordPress localization
Discover how to expand your website's reach with effective WordPress localization strategies. Learn key tips and best practices for creating multilingual sites and engaging a global audience.
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Why app translation services matter in a global market
App translation services make it possible to reach new audiences worldwide but require top localization services and software to do so. Learn more here.
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Unlock global growth with website globalization
Discover how website globalization can transform your business and unlock new opportunities for growth in the global marketplace. Explore strategies to effectively expand your online presence and reach international audiences.
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AI translator online: Finding the right strategy
AI tech has changed translation and localization. Find out how to choose an AI translator for your business and learn how you can globalize your brand online.
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AI translation services: The benefits of leveraging innovative solutions
Translation teams can use AI translation services to localize or process large amounts of text. Learn how AI improves speed and accuracy.
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Unlock global expansion with a multilingual content management system
Discover key factors for evaluating a multilingual content management system and best practices for multilingual websites in our comprehensive guide.
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Language quality assurance: Developing higher quality translations
Improve your language quality assurance process to connect with audiences, increase reach, and boost sales. Communicate and localize content more efficiently.
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Language service provider 101: How to choose the right one
Learn what language service providers can do for your business and how to choose the right one for your global expansion needs.
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How to optimize your marketing translation process
Your marketing translation process is essential to scale your company into new local markets. Grow worldwide with a better translation system.
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A Delicate Balance: Meeting SLED Agency Translation Needs
Discover how SLED agencies can overcome language barriers and efficiently translate content while balancing quality, speed, and cost-effectiveness.
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How to Translate a Website Quickly and Effectively
Wondering how to translate your website? Let’s walk through the pros and cons of the top 3 methods: machine translation, human translation, and a mix of both!
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What is machine translation? (Plus 3 benefits for market entry)
What is machine translation, and how can it streamline your entry into new markets? Learn how machine translation cuts costs and speeds up localization.
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How to launch new languages with AI
Learn the capabilities of AI that can help support launching your brand's content in new languages.
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6 software localization services for scaling global growth
Learn how the best software localization platforms boost efficiency and reduce costs and discover the benefits of using both AI and human translators.
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AI-Powered Human Translation - What is it?
Watch this discussion on AI-Powered Human Translation and how this method is producing quality translations at a fraction of the cost and time of traditional methods.
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Broaden Your Brand's Horizon with Content Globalization
Content globalization helps you expand and reach more customers in the global economy. Learn how to establish a strategy and enter local markets worldwide.
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Agile Translation: How to Stay Ahead of Global Trends
Agile translations offer efficient and better-quality translated text. It's essential for localization as the economy and customer demand moves fast.
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What is Localization Software? / Localization Software 101
Localization software helps you reach more markets faster and with greater accuracy. Find out how to communicate with your target audience like a native.
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5 Machine Translation Software and When to Use Them
Machine translation software has time, quality, and cost-saving benefits. This comparison of machine translation tools will help you find the best one for you.
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7 business localization practices for strategic growth
Business localization can expand your market reach and increase sales. But first, learn how to create a local version of your website—the kind that hits the mark.
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4 characteristics of top-tier online translation services
What exactly does excellence look like when it comes to online translation services? That’s exactly what you’ll learn in this comprehensive guide.
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7 strategic essentials for successful internationalization
Internationalization is critical for your localization strategy. Learn what it is and how to apply it. Reach multilingual audiences and grow your company.
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Tips and best practices for better CMS localization
CMS localization readies the content in your CMS for a new market. Learn how AI can speed up the process while retaining accuracy and nuance. Read more here.
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What is SaaS localization?
Dive into our detailed guide on the SaaS localization process with six powerful tactics to include in your own global marketing or expansion strategy.
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Translation revolution: Navigating quality and efficiency in the AI era
Catch up on this fireside chat as Smartling explores the evolution of translation quality processes and efficiency gains from the past to the future.
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Translation’s Role in Global Business Expansion
Translation is the first critical step in creating a native brand experience. In this comprehensive guide, we’re going to help you get translation right.
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7 best practices for hiring a legal translation firm
Legal translation has a higher need for accuracy than any other type of translation. Learn to select and hire the right firm with this in-depth guide.
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Translate or generate: Death of the source
Understand how AI can improve source content so that it’s optimally prepared for translation or generation workflows.
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Four benchmarks to maximize your translation investment
Learn from the best practices and results of Smartling customers using their localization program dollars to get the highest return on investment.
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What are the best options for accurate translation in Excel?
Financial documents like spreadsheets require specific attention to text translation and formulas. Learn the best options for accurate translation in Excel.
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Navigating efficiency: End internal review or keep it?
Optimize your translation workflow with or without internal review. Explore pros and cons, tips for efficient reviews, and how Smartling's solutions can streamline your process.
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A year later with LLMs: Predictions and Reflections
From better support for long-tail languages to new opportunities for accessibility, discover how AI-powered technology and Large Language Models are reshaping the industry.
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Reliable legal translation services: What are your options?
In the market for legal translation services? Get an overview of 5 go-to service providers, as well as tips on how to pick the best one for your needs.
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How global standardization boosts international business
International companies use global standardization to bring their products and processes into alignment. Learn the benefits in this informative article.
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Measuring Translation Quality With Smartling
Learn about Smartling’s approach to quality, how it's measured, and how we ensure that our customers consistently receive high-quality translations across all workflows and languages
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7 questions for vetting legal document translation providers
If you’re not equipped to handle legal document translation in-house, here are 7 questions you can and should ask to vet potential legal translation partners.
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5 market expansion strategies to increase your revenue
Looking to drive more revenue for your business through market expansion? Here are 5 market expansion strategies you can try, plus tips for measuring success.
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Reality Series: Ep. 8 - Ethics of AI
Hear from industry experts to learn about what’s being done to monitor and maintain the ethics of AI as it pertains to localization and translation.
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7 Key Tips for Better Financial Translation
In the market for financial translation services? Get an overview of 5 of the top providers, as well as tips on how to identify a reliable translation company.
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Dog vs. Terminology: How terminology management can help drive global business growth
An in-depth summary of the importance of terminology management, plus tips for getting started.
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Reality Series: Ep7 - Understanding MQM Methodology and Translation Quality
Learn how the MQM methodology can empower localization managers and linguists alike to minimize errors, remove subjectivity and improve their translation output.
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Tips and examples for boosting your global marketing strategy
Strong global marketing strategy transcends language to embrace the culture and preferences of local consumers. Learn the best ways to go global in this guide.
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Real-time translation guide: 3 tools and 4 best practices
Real-time translation improves efficiency and the user experience you deliver. Learn about the top instant translation tools and how best to leverage this tech.
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Should You Base Translation Quality on Accuracy or Preference?
Learn about factors that affect translation accuracy and how you can achieve and maintain high accuracy. Also, get tech recommendations for quality assurance.
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Reality Series, Episode 6: Have LLMs mastered the art of translation?
How good are LLMs, like GPT, PaLM and Claude at translation and localization? And, is it possible to declare if one is better than the others?
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What's the Most Effective Way to Translate Google Docs?
Need a way to translate Google Docs at scale while still ensuring top-notch translation quality? See how some of the top Google Docs translation tools compare.
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The Everyday Guide to Software Localization
Learn what software localization is, see real examples, and learn the process. We’ll also share best practices to make your next localization project a success.
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The Best Translation Software: Why Use Smartling in 2024?
Pros and cons of 6 of the best translation software of 2024.
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The right way to do website localization: A complete guide
Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
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How-to: Navigate change and maintain continuity in your localization strategy
How-to series: Episode 1 – Insights on delivering seamless customer experiences from Dyspatch and Smartling.
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3 steps to a more effective content localization strategy
How strong is your content localization strategy? Find out the three things your strategy should be accomplishing and the right way to develop your strategy.
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Reality Series: Episode 5, AI for Entertainment
This discussion covers the role that AI plays in translation for entertainment. Whether you’re looking to translate your podcast, on-screen subtitles, application content, or more, we’ll look at where and how AI fits into the equation.
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AI localization vs. traditional localization
AI localization has been a game-changer for brands around the world. Here’s what you need to know about it, including the top advantages of leveraging AI using LANGUAGEAI™ products from Smartling®.
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Reality Series: Episode 4 - Managing brand voice with generative AI
Can you really leverage AI tools to manage your brand's voice and tone? Watch this webinar to learn how this is achieved.
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The Top 7 Machine Translation Service Providers For 2023
Weighing your options for machine translation services? Here’s a comparison of the capabilities and benefits of seven of the top options to help you pick.
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11 Best Translation Management Software for 2023
Trying to find the best translation management software for your company? Here are some tips for narrowing your options, and a comparison of 11 top solutions.
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Top 5 Insights About LanguageAI™ and Its Impact on Localization
Smartling’s Global Ready Conference annually brings together some of the best minds in the business. Check out these top 5 tips from our 2023 conference for actions you can take now to improve your localization strategy for the year ahead.
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Reality Series: Episode 3 - GPT and Large Language Models
What does GPT have to do with translation? Watch the webinar to learn more about LLMs and separate the myths from reality.
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Reality Series: Episode 2 - Machine translation quality estimation
Machine translation is part of every localization discussion today. Exactly how good is machine translation, and how can it be quantified? Watch the webinar to separate myth from reality
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7 Best Website Translation Services in 2023
The ideal website translation service should localize your website while maximizing ROI. Read our guide that lists the top providers in the market right now.
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4 Easy Steps to Localize Your Android App
Not sure how to localize your Android app? Learn how to do it, its benefits, and best practices to make the process efficient.
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Content Localization: When, Why, and How You Should Do It
Content localization is key to expanding into new markets successfully. Learn what content localization is, as well as when and how you should do it.
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iOS Localization: How to Increase Your App's User Base
Looking to broaden your iOS app’s user base? Check out our in-depth guide on iOS localization to find out how you increase users and revenue through localization.
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7 Impressive Localized Marketing Campaigns to Inspire Yours
Get inspiration from real-world localized marketing campaign examples. Plus, learn the benefits of localizing your own campaigns, along with tips on how to do it.
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Ecommerce Localization: How to Get Started & Best Practices You Should Know
To build trust with international customers, you need to localize your e-commerce store to ensure maximum conversions. Learn a few best practices before you get started.
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7 Best Translation Tools Global Translation Experts Leverage
Good translation tools are invaluable, especially on large or complex projects, which are time-consuming and costly. Compare and contrast the top tools in the piece below!
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Reality Series: Episode 1 - LanguageAI
With so much hype around AI in translation, language and localization, it’s hard to know what’s real—and what’s a waste of time. Separate myth from reality in this fireside chat about Smartling’s LanguageAI™ with Smartling leaders.
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Product Localization: How To Develop A Localization Strategy For Global Markets
Product localization can help you increase your user base and revenue over time. This is an in-depth article on how to achieve this successfully.
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The right way to do website localization: A complete guide
Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
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How to Localize Your Website for International Audiences
Website localization is vital if you have an international user base or you want to expand globally. Find out why it’s important and how to do it successfully.
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App Localization 101: What It Is, Why It's Important & Best Practices
App localization is important as it helps you increase your app’s reach globally. Learn what it is, why it’s important, and best practices to help you succeed.
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Content Translation 101: Everything You Need to Know
Content translation is a must for reaching your global audience. Learn why and get expert tips on how to do it (despite common translation challenges).
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How Rover Localizes Content While Staying On Brand
Learn how Rover expanded into European markets while maintaining their brand voice and keeping the content culturally relevant through multilingual SEO, automated translation workflows, and more.
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3 Latest Trends in Game Localization
Deliver a next-generation gaming experience to your global gamers with the latest trends in gaming localization.
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15 Tips to Boost App Downloads in New Markets
Developing an app is one task, but getting users to try it out can be a challenge. See 15 actionable tips to help you boost app downloads in a new market.
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How Email Localization Drives ROI
Address common email localization challenges so you can build effective email campaigns for your global customers that drive ROI for your business.
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8 Expert Tips for Effective Social Media Localization
Social media localization can open your business to a new market if done right. Here are 8 expert tips on how to do social media localization right.
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Global Ready Conference 2022 Customer Awards
At Global Ready Conference 2022, we announced five winners of the Smartling Customer Awards to recognize and celebrate their outstanding accompaniments and partnership over the past year.
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5 Reasons to Attend Global Ready Conference 2022
Here are five reasons why you don’t want to miss Global Ready Conference this year.
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10 Tips for Building a Multilingual Website (+ Examples)
A multilingual website is key when going global or entering new markets. These tips will help you build an engaging website that sets you up for success.
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How Pinterest Centralized Content Management and Localization
Learn how Pinterest centralized their work for content management, translation, and localization to launch their biggest business-user campaign of the year using Smartling-Contentful connector.
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Reaching a Global Audience With QR Codes
Did you know QR codes represent an opportunity to help your global customers engage with your brand? Here is how you can reach global audiences with multi-URL QR codes.
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SEO and Localization: A Few Best Practices
If you’re translating your website or other digital content, you need to consider SEO localization strategy. Simply translating your source SEO content won't cut it.
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From the Ground Up: Building a Localization Team
Building a team takes more than just hiring people – it also requires the foundation of a strong and unique culture of a team. Localization Career Coach, Hristina Racheva, joins us to uncover what it takes to build a localization team.
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The World’s Languages: Engage Your Customers With Localization
Of over 7,000 known languages in the world today, 23 languages make up the native tongue of over 4 billion people. Here is what that means to businesses and ways you can engage customers with localization.
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Commerce Leaders Must Pivot from Global to Multi-Local Experiences
Contentstack, Constructor, and Smartling discuss why moving from global to multi-local experiences is both urgent and critical and how you can empower local execution.
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Translation vs. Interpretation vs. Subtitling: What’s the Difference?
It's crucial to understand the differences between translation, interpretation, transcreation, and subtitling, and how they fit into a business’s overall localization strategy.
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Developing and Deploying a Multilingual COVID-19 Glossary
The COVID-19 vaccination glossary was translated into 31 languages to help make the COVID-19 vaccine more accessible and provide an easy-to-understand resource for non-English speakers in Australia.
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Session Summary: Is There a Gold Standard for Translation Technology Stack?
Here is a recap of a panel discussion from LocWorldWide45. Three localization experts shared ways to take a customized approach to developing a new translation program and making the existing systems more efficient.
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Globalization: What It Is and What Matters for Translation
Your multinational business is part of a global network of suppliers and consumers. Here’s what you need to know about globalization and its impact on your business.
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Why Professional Translations Matter for Your Business
Professional translation services give your business the best of the best when it comes to your localization process. Here’s what you need to know.
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How to Enter the APAC Market: Tips for Asia-Pacific Localization
The 20+ countries that make up the Asia-Pacific market (APAC) represent a massive opportunity for global expansion.
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A Hybrid Translation Approach: Machine Translation Post Editing (MTPE)
Machine translation gives you a lightning-fast way to switch from one language to another. But it’s not perfect — that’s where post-editing comes in.
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Everything You Need to Know About Localization
Localization is what makes your website and app feel like it was made with a specific audience in mind. Here’s what you need to know.
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4 English-to-Arabic Translation Challenges and How to Solve Them
One of the oldest languages in the world, Arabic is an official language of more than 25 countries. Here’s what you need to know about translating English to Arabic.
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5 Common Challenges for English-Chinese Translations
It’s hard to think of two languages less like one another than English and Chinese. Here’s everything you need to know about translating between the two.
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The 4 Most Common International Business Strategies (+ Pros and Cons)
There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.
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The Global Marketer's Expectation of Localization Teams
Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.
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Now You’re Speakin’ My Language
If you want to access 95% of the world’s online GDP, you need to be translating content into 40 languages. So to harness the power of personalization, you first must start with speaking your customers’ native language.
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The Buy-In: Working Cross-Functionally as a Loc Manager
This workshop looks at ways to strategically get your entire organization on board for your localization initiatives. We’ll talk about how to have an impact in a fun and engaging way.
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5 Things to Know When Localizing a Drupal Website in 2022
This session at DrupalCon Europe 2021 covers the top 5 things to know when you're localizing a Drupal website in 2022 and how you can start implementing them today.
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Expert Insights for Building an Effective Martech Stack
Discover the key elements for building your ideal martech stack as well as what to look for when choosing technologies.
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The Thermometer Model and What It Means for Localization
Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.
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Why Does the G2 Score Matter?
G2 is an invaluable way to listen to customer voices through reviews, so we can help our customers achieve their translation and localization goals faster. Our top G2 ranking for 12 consecutive quarters proves that!
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What Is a Multi-Domestic Strategy? + 5 Examples
Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.
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3 Skills to Create an Inclusive Team that Unleashes Creativity and Innovation
Minette Norman, former VP of Engineering Practice at Autodesk, explores how she ended up building and leading a localization team of 100 and other transformative leadership lessons that diminish silos and unlock creativity.
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Move On Up: Furthering Your Localization Career
If you are looking to have a bigger impact in your organization, get a promotion, or apply for that dream job that will take your career to the next level, this workshop is for you.
About Localization
Our Team’s Favorite Translation Blogs and Publications [2021]
Want to learn more about translation, localization, and more? At Smartling, we’re a curious bunch — here’s where our team stays up-to-date on the latest industry news.
About Localization
The Ultimate Guide to Collaborative Translation
Forget spreadsheets—online collaborative translation tools like Smartling make it easier and more efficient for your teams to get localization work done.
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Navigating Global Business and Localization Going Forward
As we move forward in a more digital-focused world, what will it mean for managing global content?
About Localization
What You Need to Know About Globalization and Localization
To be successful when expanding your business to new markets, you need both localization and globalization. Here’s the difference between the two — and how they fit with internationalization.
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5 Challenges to Consider When Translating from English to German
You’d think translating languages in the same family, like English to German, would be a piece of cake. It’s not quite that easy — we connected with one of our best English-to-German translators about what you need to know.
About Localization
How to Create Business Value With Terminology Management [Infographic]
Terminology Management provides important direction for all content creators in your organization. Staying ahead of the game and optimizing your terminology program on a regular basis can deliver game-changing results.
About Localization
How Investors Think About Global Growth
What do two venture capitalists think about global expansion? Caroline Xie from ICONIQ Capital and David Pakman from Venrock share their insights on international expansion and growth from their portfolio of companies.
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The Best Ways to Address Email Localization Challenges
A guide to localizing email at scale and a story about a Fortune 500 company with 127 locales that improved their time to market by 250%.
About Localization
A New Era: Smartling+, Company Updates, and Product Announcements
Smartling’s Founder and CEO, Jack Welde, delivers insights on why global readiness matters, Smartling updates and announcements, and translation industry outlook.
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Five Common Challenges of Translating English to Spanish (and How to Solve Them)
One of the most popular languages in the world, Spanish is spoken by over 580 million people in 110 countries. Here’s what you need to know about translating English to Spanish.
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What to Know About Translating from English to Japanese
130 million people speak Japanese today, making it the ninth-most spoken language in the world. We connected with three translators about what you need to know when translating English to Japanese.
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What to Know About Translating from English to Italian
85 million people speak Italian, and not just in Italy. Here is what our expert Italian translator wants you to know about translating English to Italian.
About Localization
Game-Changing Benefits of Terminology Management System + How to Start One
Uwe Muegge, Head of Terminology, Global Business Marketing at Facebook shares insights on what terminology management system is, how game-changing it is to your organization, and how to jumpstart your terminology management initiative with little resource.
About Localization
What 4 French Translators Want You to Know About Translating English to French
French is an official language in 29 countries and for the United Nations. Here is what four translators want you to know about translating English to French.
About Localization
Why You Need a Localization Engineer
Localization engineers manage multiple aspects of the workflow, from internationalization to QA testing, that make localization possible.
About Localization
Localization Project Managers: The Glue of the Localization Process
Localization project managers hold the entire localization process together. In this post, we’ll talk about what makes them so amazing, what skills define the best localization PMs, and what a day in their life looks like.
About Localization
The Ultimate Guide to Global Expansion
The world has gone global — and there’s no going back. Is your company ready to join in? Here’s everything you need to know about global expansion.
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What is an International Strategy? + 5 Examples
Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.
About Localization
How to Create a Global Omnichannel Experience
In this workshop with Contentstack, Smartling, and Slator, you’ll learn how to build an automated workflow that helps you efficiently translate content into more languages faster while maintaining quality.
About Localization
The 411: What We Need From Our Language Services Provider
Two localization experts from FedEx and ServiceNow share their secret to localization, what lessons they learned in their journey, what to look for in a LSP, and more.
About Localization
Top 3 Trends to Create a Globalized Content & Consumer Engagement Strategy
At SaaStr Enterprise event, we hosted a workshop about the top three trends deemed critical to create a globalized content and consumer engagement strategy.
About Localization
What Is Translation Workflow Management?
What is translation workflow management? What solutions are available to help businesses efficiently manage the many workflows required for their translation and localization efforts? These questions and more are answered here.
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What Is Back Translation and Why Is It Important?
Back translation, or re-translating a document from one language back to its original language, can be a useful way to gain insight into your final translated product.
About Localization
Localization Services: What Do They Entail?
Localization services like Smartling give you everything you need to manage the entire process, from translations to turnkey language services and more. Here’s the top reasons brands like Pinterest, WeWork, DoorDash, Shopify, and more trust Smartling.
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What Is a Transnational Strategy? + 5 Examples
Transnational strategies for global expansion combine the best of global integration with local responsiveness.
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What Is Online Translation Management?
What is online translation management? What are the benefits of using online cloud-based software when translating content for different markets? These questions and more are answered here.
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What Is a Website Translation Platform? Translation Platforms 101
What is a website translation platform? What solutions are available to help businesses translate and localize their website for different markets? These questions and more are answered here.
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How to Hire the Best Translation Services
So you’re ready to hire a translation service. Should you go with an agency or a freelancer? How do you find the right service? We answer these questions and more so you can hire the best translation services for your needs.
About Localization
What is Content Localization Software? Localization 101
What is content localization? What solutions are available to help businesses manage their translation and localization needs? These questions and more are answered here.
About Localization
Watch On-Demand: Global Ready Connect Australia
Global Ready Connect Australia was an intimate virtual event for APAC's localisation professionals. Watch the sessions on-demand here.
About Localization
Translation Software 101: What is Website Translation Software?
What is website translation software? What solutions are available and how to choose the right one for your business? These questions and more answered here.
About Localization
Translation Management Systems 101: What is a TMS & How to Choose?
What is a translation management system (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.
About Localization
Translation Management 101: What is Translation Management?
What is translation management? What solutions are available and how to choose the right one? These questions and more answered here.
About Localization
Translation Management Software 101: What is a TMS & How to Choose?
What is translation management software (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.
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How Smartling's Optimizely Integration Works
Learn how Smartling's Optimizely translation integration enables you to manage global websites and ecommerce stores with greater control over your content than ever before.
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Press Play on Translation Management
Discover why buying a new translation management system will enable your team to drive greater revenue efficiency (and how to do it).
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How to Translate Yext Location Data with Smartling
Discover how Smartling’s Yext integration enables businesses to seamlessly update and translate location data in Yext.
About Localization
Translation Isn't Blind: How to sell out of a new product in 24 hours with Vitamix
During this episode, discover how Vitamix, leveraging Smartling's language services and Global Delivery Network, was able to launch more new products for their direct to consumer markets than ever before.
About Localization
Preparation is Key: The Six Steps to Prepare Your Source Content for Translations
Learn the 6 steps that will help you prepare your content for translations. Content that is well prepared for translation will have fewer errors. Learn the six most important things you can do to prepare your content for translation.
About Localization
How Data and Digital Infrastructure Drove 3x Growth in Demo Requests for Contentsquare
When it comes to digital marketing, the opportunities are endless. Contentsquare, knows this all too well. That's why they turned to their own analytics before rebuilding their new website with KPS3 and Smartling. The result? 3x Growth in Demo Requests.
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Translation Isn't Blind: How to translate and localize multiple content types
During this episode, Brandon Fiegoli from Butterfly Network reveals how his team translated translated their entire product in six weeks.
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How Lyft Scaled Content for 8 Languages
During this webinar, join Smartling and Contentful to learn how investing in both technologies enabled Lyft to establish an infrastructure that is scalable across different content types, devices, and languages.
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Translation Isn't Blind: How to Launch New Languages
During this episode, Jessica Birenz from Yext reveals the key ingredients to her team's success as they localized marketing and product materials to scale their business globally.
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Localizing eCommerce Content in the 2020s
eCommerce is no longer just about the product. It's about the content. During this webinar, learn how to apply consumer data to better reach your end-user in any language
About Localization
Smartling Language Services & Transcreation
During this workshop, Smartling customers, translators, and members of Smartling's Language Services team join for a discussion about transcreation and Smartling’s Language Services. Watch now and learn how you can optimize your localization program.
About Localization
Translation Isn't Blind: Help me convince my manager
“Translation” lives in different places from one company to the next. During our final episode of the series, learn how to reveal to your manager how and why translation adds value to the business - how translation isn’t blind.
About Localization
Localized Content Marketing is How Brands Reach a Global Audience
Localization, through thoughtful translation, expands reach, and expanded reach drives revenue.
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Six Ways Transcreation Differs from Translation
Transcreation is about creating content that resonnates with a new audience.
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Save Money and Maximize Value with Translation Memory
The more you translate, the more you save.
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The Top 4 Considerations You Need to Think About Before Translating For a New Market
Just like with any initiative, translation is an investment that'll require some critical planning for success.
About Localization
How to Automate Translation Quality Control and Move Content Faster
When quality is paramount but time is of the essence, automated quality checks keep content flowing.
About Localization
Translation Isn't Blind: We translate because...
Conventional wisdom tells us that translation expands reach; and reach drives revenue. During this episode, we cover how to reframe how you talk about translation internally through untold stories about why other businesses translate.
About Localization
Teresa is Connecting the World Through Translation Even During a Pandemic
Even with her intepretation work going completely digital, Teresa has been finding her new normal.
About Localization
How to Determine the Value of Your Content for Translation
Maximize the value of each translation by implementing the right resources from the beginning.
About Localization
Translation Isn't Blind: Your perspective matters.
Every business takes a different approach to manage translation quality. During this episode of Translation Isn't Blind, our attendees shared their translation quality success stories. We discussed the themes behind each success and learning moment.
About Localization
When to Use Internal Review (And When You Shouldn't)
Ditch internal review with our handy flowchart.
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Five Ways You Can Make Your Global eCommerce Site More Compelling
Incorporate these tip tops for a frictionless and sticky eCommerce experience.
About Localization
Translation Isn't Blind: Does quality even matter anymore?
It’s the provocative question we’ve been waiting to discuss in the translation space. Some say translation quality is paramount, while others may say speed is more important. Learn how you can do both during this episode of Translation Isn't Blind.
About Localization
Oana Has Been Enjoying the Silence of Southern France
With so much changing so fast, Oana has found serenity in silence.
About Localization
The 6 SaaS Tools Your Brand Needs to Sell Globally Right Now
If you want your brand to reach across the globe, you're going to need these SaaS platforms.
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Website Language Selector Best Practices for a Simple User Experience
Make it easy for users to personalize their experience by selecting their preferred language for your website.
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Vanina Has Been Bonding With Her Family More than Ever Right Now
With the world closing, Vanina has been using this as a chance to spend even more time with her family.
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Building Customer Trust with Authentic Content
How brands can deliver authentic content that answers the questions their audience is asking.
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Translating in a Digital-First World eBook
Discover how a global strategy continues to be a competitive advantage for your brand.
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Successful Localization Starts at Content Creation
Lay the foundation of localization in the beginning stages of any new content project.
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How One Translator is Using This Time to Get Closer to Literature
Gabriela has found herself looking for normalcy in her favorite works.
About Localization
Spotify's Wrapped Is an Amazing Brand Experience Using Your Data
Spotify created a compelling, visual experience to provide listeners a fun and in-depth look into how their musical taste has evolved
About Localization
Translation Isn't Blind: Navigating Global Crises
During the season premiere of Translation Isn't Blind, Kate Fitzgerald and Adrian Cohn covered the tools and resources you need to respond to crises and evolving situations as the world responds to COVID-19. View the episode on demand.
About Localization
How to Humanize Your Brand
Double-down on brand for triple-digit growth. View Smartling's session at RevGrowth Virtual Summit on-demand and learn how the conscious decision to market a B2B like a B2C enabled Smartling to realize 218% in service-line sales.
About Localization
Translation Isn't Blind: Pilot
We're bringing translation into focus during our new mini webinar series, Translation Isn't Blind. Meet your hosts, Kate and Adrian, and learn what topics we have in store during the premiere season!
About Localization
How One Translator Can't Wait to Start Exploring Again
Even in the mountains of Spain, Daniel and his wife are feeling the impacts of COVID-19
About Localization
Uniting Healthcare Professionals Globally to Fight COVID-19
Within3's online engagement platform enables healthcare organizations to collaborate with stakeholders around the world.
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How COVID-19 Has Translators Working on New Content
Here's what translators have been working on over the last few weeks.
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Why Website Localization Remains an Advantage in 2020
Engage new audiences around the world by adapting your website to different cultural nuances and preferences.
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How Smartling is Embracing Digital Experiences with Translation Isn't Blind
Love might be blind, but translation certainly doesn't have to be.
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Stopping the Spread of COVID-19 with Portable Ultrasound
With just a smartphone and internet connection, the Butterfly iQ empowers doctors around the world to diagnose and monitor COVID-19 patients.
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Will Automated Content Creation Take Over?
AI and Machine Learning has made automated contenet creation possible, but human writers and translators will always be necessary.
About Localization
Visual Context: A Clearer View of Translations
Would you translate something without seeing how it looks? View this webinar recording and learn why visual context is essential in the translation process.
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Translation Will Help Keep The World Connected
By translating apps and experiences, brands enable communities and connections to grow even in a time of disruption.
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How to Sell Translation Internally
Tips to navigate you through the “buy-in” process
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The 5 Biggest Benefits of a Cloud Translation Management System
Leveraging a Cloud TMS enables your brand to esablish an agile and robust translation process.
About Localization
5 Great Examples of Localization Done Right
Localization done right should feel authentic and real to users.
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Why We Need to Remove Opinions From Translation Review
Just like any writing, translation is an art, and the translator is the artist that makes subjective decisions within their writing.
About Localization
How to Localize Your Mobile App
If your product is cloud-based software, then your product is a global offering from day zero.
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What Is Hyper-Localization? Your Brand's Best Competitive Advantage
Localize down to the city and region level to meet the customer where they already are.
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Global Ready Webinar with Robert Rose
In this webinar we are joined by Robert Rose, founder of the Content Advisory, where he discusses a framework to supercharge growth with stellar content. 🚀
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How to Localize Your App's User Experience
As you plan and design your user experience, your brand should aim to build a platform that can adapt.
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The Business Impact of Not Translating
The stats are clear: by not translating you are missing out on entirely new markets.
About Localization
Multilingual Chatbots Are the Key to In-Language Support
Brands can provide customers with live, in-language support with self-service and conversational chabots.
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What is Content Management?
With proper content management in place, your brand can develop an agile and efficient content engine.
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2020 Localization Industry Trends from Smartling
We expect to see a big push in Artifical Intelligence, Machine Translation and Transcreation coming sooner than we might think.
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The Biggest Challenges of Localization and How To Overcome Them
Wrangle some of the biggest challenges in localization with proper communication, planning and research.
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What is High Availability? Four 9's vs Three 9's
The difference between 99.99% and 99.9% may not seem like very much, but could cost your business a lot of time and money.
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How Language Accessibility is Driving Retail Growth: Smartling's Retail Data Report
We anaylzed top 5 of the major retail brands to understand how localization is driving global growth.
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Machine Translation vs Human Translation: Which is better?
Leverage the right translation resource for the job for the best outcome everytime.
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Webinar: 10 Content Marketing Growth Hacks
Ready to growth hack your content marketing? In this webinar, Annette Obermeier, Smartling’s VP of Marketing joined Smart Insights to discuss her curated tips and tricks to get the most out of your content in 2020.
About Localization
Good Customer Service Starts With Speaking Your Customers' Language
How can companies provide quality customer service to their global customers? The first step is providing support in their customers' native language.
About Localization
Translation Context: How Context Leads to Better Translations
Context can make or break a project- it gives messages a home, an identity and clear descriptors.
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Translating Product Information: Why You Need to Integrate Your PIM With a TMS
Maintaining and organizing all of your product data can prove challenging and demanding without an integrated TMS.
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How To Translate User-Generated Content
Translating your user-generated content is one easy way to provide that authentic experience to all consumers, regardless of their native language or location.
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What Is Translation: The Quick Guide to Different Forms of Translation
Linguistics are Complicated. Smartling Helps.
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Critical Translation KPIs to Measure and Optimize Around
Leverage Key Performance Indicators to measure the efficiency of your translation process.
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How To Leverage Smartling For a Unified Strategy
Brands that are looking to localize their experiences and content benefit greatly from a unified strategy that enables centralized management of all projects across content types and devices.
About Localization
Video Game Localization: How To Localize Your Video Game
Following part one of our Game Localization series, we cover the tactical steps to localizing your game.
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Video Localization: The What, Why and How
Offering your video content in new languages means a wider audience to capture and engage.
About Localization
Webinar: Marie Kondo Your Localization Strategy
Learn the best practices and benefits of a centralized translation and localization strategy.
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Video Game Localization: Adapting Video Games For Global Players
With more than 3 billion game players around the world today, video game localization is your game's key to global success.
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The Top 6 Translation Management Features You Need
The most important features to keep in mind when shopping for a TMS.
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What Is a CAT Tool? Translation Software Basics
CAT Tools enable translators to work smarter and faster, with the resources they need right at their fingertips.
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Global Expansion Series: How To Translate Your Website or Application With a Modern TMS
💪 Set your brand up for global domination!
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Top Data Insights to Fuel Your Translation (Webinar)
With Aisling Nolan, Director of Customer Success
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Global Expansion Series: Your 101 Guide to Translation and Localization Software
Translation is your 🔑 to unlocking new audiences.
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Why You Need To Leverage Linguistic Assets for High Quality, On-Brand Localized Content
Linguistic Assets empower your translators to remain on brand and deliver high quality translation.
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Webinar: Global Campaigns, Local Relevance
Learn best practices from SiriusDecisions and Smartling for how you can better integrate regional/local input into your centralized content planning process.
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Global Expansion Series: Why Your Brand Should Strive To Reach New Audiences
Arm your brand with key market data and analysis on the global commerce landscape.
About Localization
Webinar: From Zero to Localization Hero
Learn how SumUp changed their content management approach by collaborating with Smartling and Contentful to help scale their global content.
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The Top 4 Things Translation Vendors Aren't Telling You
Gain greater transparency into your translation process with some inside knowledge.
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Translation Software 101: What Is Translation Software?
Translation software empowers brands to deliver high quality content to a global audience at a rapid pace.
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That's a Wrap: Looking Back at Smartling's Translation Summit & Book Launch!
With our first annual Translation Summit behind us, we wanted to take a look back at the amazing reception and our industry-first book launch.
About Localization
10 Questions To Ask Your Language Service Provider For a Successful Partnership
Language Service Providers should act as your brand's ambassador to translators, powering amazing connections with localized content crafted by creative professional translators.
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Six Best Practices for Communicating and Collaborating with Translators
Actively collaborating with translators will set your localization projects up for success from the start.
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What is the Localization Maturity Model, and How Do I Get to the Next Step?
Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.
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How to Run a Translation Test to Evaluate Potential Language Service Providers
Here's how to run a translation test to ensure quality results before beginning your next localization project.
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Boost Your Brand's Global Engagement With In-Language and Localized Voice Search
More users are searching for businesses and services without even touching a keyboard.
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How To Create Localized Content That Resonates With Users and Drives Global Engagement
Emphasize the unique elements of culture and language to craft content that resonates with your users.
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How to Prioritize Content for Translation and Save Money
Brands should stagger content translation based on priority to help simplify localization efforts and save money.
About Localization
How to Onboard With Smartling Within 30 Days (Webinar)
With Hilary Gronberg, Director of Customer Services
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The Ugly Truth About Localization (and 3 tips that will make you successful)
Join the conversation and learn from the experts: Globalization Veteran Patricia Sainz at SAS, and Ani Obermeier, VP of Marketing at Smartling, share the SAS journey as well as their favorite lessons and tips so you can avoid those common traps.
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Translator by Day, Rock Musician by Night
When he's not jamming onstage, he's cranking out translations.
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When Is It Time to Upgrade Your TMS? (Webinar)
With Krista Malchow, Sr. Account Manager
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Three Major Warning Signs You Waited Too Long to Buy a TMS
Feeling any of these major pain points? Then it might be time for a Translation Management System.
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How to Deliver a Personalized Experience with Localized Content
Brands can reach new users in regions and foster a personal connection with localized content.
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Translation Proxies Explained: The Power of The Global Delivery Network
Smartling's powerful Global Delivery Network translation proxy enables brands to launch content in new languages faster than any other solution.
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Building an All-Star Localization Team (Webinar)
With Kunal Sarda, VP of Customer Success
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10 Ways to Optimize Content for Easy Translation
How to draft your source content with translation in mind.
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The Smartling Advantage
Our uniquely powerful trio of technology, language services, and ongoing professional services helps set Smartling apart from the competition.
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Why Translators Should Adopt Cloud Translation
Cloud Translation Management Systems have revolutionized the entire translation process.
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Translation Memory: Recycling Translations to Improve Translation Quality (Webinar)
With Ryan Soos, Sr. Customer Success Manager
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10 Ways To Know Your Business is Ready For a Translation Management System
Some of the more common indicators that it might be time for your brand to adopt a TMS.
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Workflows - The Backbone of Your Translation Process (Webinar)
With Jody Bartley, Sr. Customer Success Manager
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The Complete Guide to Scaling Your Business With a TMS
Planning on expanding your brand into new markets? Smartling has you covered.
About Localization
When to Use Machine Translation (Webinar)
With Linn Hu, Sr. Solution Architect, and Chris Wyant, Sr. Manager of Smartling Language Services
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Machine Learning: Going Beyond Machine Translation (Webinar)
With Benjamin Loy and Jennifer Chew
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Webinar: Using Personalized Content to Drive More Sales
With Judy Jenner & Adrian Cohn
About Localization
Five Ways to Ramp Up Your Translation Quality
A closer look at how Smartling makes it easy to improve translation quality through the entire process.
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How Smartling Makes WordPress Translation Even Better
Smartling lets you translate WordPress content without ever leaving your familiar CMS.
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How Smartling Works
Looking to provide the best localized content possible? Here's how Smartling will help you do just that.
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Tearing Down Industry Norms with Gabi Moore
Thought leader and seasoned Account Manager, Gabi Moore, explains what to look for to help ease the process of translating your projects.
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How Passion and Perspective Bring Language to Life
An interview with Oana, a freelance translator who lives in a small town near Toulouse, France.
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CSA Research: MarketFlex for Language-Oriented TMS
An analysis and evaluation of nine TMSes for potential buyers.
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CSA Research: Re-assessing Translation Proxy Solutions
Translation proxy software has earned its place in the pantheon of useful localization technology.
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How One Translator Uses Technology to Travel Back in Time
An inside look at the life of Daniel, a freelance translator who lives in a rural village in Asturias, Spain.
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Fireside Chat with Adrian: Move the World with Words featuring Elisabeth Brentano
By Adrian Cohn and Elisabeth Brentano
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AdRoll
93 Hours to 35 Hours: How AdRoll cut their translating time by more than half
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Global Ready Success Kit: Your Guide to Optimizing the Way You Translate
A complete guide to help you navigate the common obstacles organizations face while expanding globally.
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Fireside Chat with Adrian: Sales Ops with Rebecca Silverstein
By Adrian Cohn and Rebecca Silverstein
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Fireside Chat with Adrian: Secrets to Customer Success featuring Tyler Segalla
By Adrian Cohn and Tyler Segalla
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Fireside Chat with Adrian: Starting a new job and innovating in sales with Kelly Klein
By Adrian Cohn and Kelly Klein
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Conversational Marketing Strategies to Reach Everyone Now
By Adrian Cohn and Dave Gerhardt
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What Cockatoos and Localization Have in Common
by Annette Obermeier, Sr. Director Global Marketing
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What Can We Learn from Coca-Cola’s Global Marketing Success?
Coke remains an industry leader both in sales and marketing. Here is what we can learn from their global success.
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Global Ready Success Kit 2019
A complete guide to help you navigate the common obstacles B2B organizations face while expanding globally.
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Translation Internal Review: To Do or Not to Do
By Kevin Cohn, SVP of Operations at Smartling (2014-2018)
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The Practical Benefits of Translation Job Automation
Any business spending more than $10,000 on translation a year can achieve better results — including lower costs — by leveraging automation.
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What Does Global Internet Mean to Your Business?
The new global Internet in Africa and Asia is now going mobile, and at a rapid pace.
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A Buyer’s Guide to a Translation Management System
Eight features to seek out (and the questions to ask)
About Localization
Translation vs Localization: How is Translation Different From Localization?
Translation and localization can almost be seen as two sides to the same coin. Here is how the two practices differ.
About Localization
Slack is Making Big Moves in Localization
A response to “How we Localize Slack- The cultural considerations and values that guide Slack’s global accessibility”
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How Should Freelance Translators Price Their Services?
Not all translations are created equal.
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Global Marketing vs Domestic Marketing: 3 Things to Know
Global marketing is evolution, not revolution.
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Localization: What It Really Means for Your Business
Localization drives your marketing strategy and business goals.
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A (Brief) History of Machine Translation
Learn the history of machine translation, all the way from 1949 to today!
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Translation Errors: Why They Happen and How They Can Be Avoided
To reduce the risk of your localized content going viral for all the wrong reasons, follow along as we examine the root causes and recommended remedies for poor translation quality.
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Reflecting on Adobe Summit 2018: The Partner Experience
The Smartling team recently attended the Adobe Summit in North America as a Silver Sponsor.
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Essential Guide to Effective Translation
Best practices for global content localization to grow your international markets
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The Modern Marketer’s Guide to Global Content Creation
How to create international content to attract new customers
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Research Report: The Path to Localization Success
Catalyzing Growth and Revenue Opportunities with Content Localization
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Three Tips for Smarter Translation
When the process itself becomes more efficient, you should see improvement across all areas.
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How Translation and Transcreation Can Combine for a Better Experience
To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
About Localization
Translation: Are You Doing it Wrong?
Are you still copying and pasting strings into spreadsheets and emailing them to translators? If the answer is yes, then let’s face it: your translation process needs an overhaul.
About Localization
8 Things to Ask When Evaluating a Translation Technology Company
The translation technology company you select will ultimately dictate the rate and extent of your success.
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Global Content and the Next Frontier for B2B Marketing
Translating digital content, like websites, mobile apps and documents, is a competitive advantage for your business.
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Cognizant
How Cognizant used Smartling and Adobe to build trust and win mindshare in new markets
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Integrations Are Key When Selecting a Translation Management Platform
The right TMS solution for you needs to not only prove an integration is possible, but aligned with your unique requirements as well.
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Agile Translation: A Step by Step Guide
How to Apply Agile Principles To Rapidly Changing Translation Needs
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Buy vs. Build – Why Localization Is Different
Companies tend to confront this build vs. buy dilemma in one of three ways.
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Free Up Developers to Work on Your Roadmap (And Go Global Faster)
Considering the investment today’s companies are making in IT talent, each tedious task that distracts developers from their primary duties is now a corner-office concern.
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Going Global with Mobile App Content
Learn how leading brands are leveraging mobile app translation to capture bigger shares of a fast-growing international market.
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Translation: A Reliable Recipe for Business Growth
Learn how to shape a translation strategy that suits your audience and elevates your business.
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5 Benefits to Consider When Measuring ROI of Translation Technology
Measuring the ROI of Translation Technology enables businesses to properly leverage and maximize their resources. Here are 5 major benefits to consider when measuring the ROI of translation technology.
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Foursquare
How Foursquare increased international engagement without disrupting app development
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How Localization Managers Can Keep The Whole Team Happy
For localization managers eager to build a positive team culture, the task begins by understanding the individual needs of each member.
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21 Tips and Tricks for Improving your Translation Efficiency
Implement these key processes to improve your next translation project.
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10 Ways to Measure Translation ROI
Learn 10 ways brands can measure translation ROI, and five ways to measure the added ROI from using a translation management platform –
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Translation: What, Why, Who, Where, When and How
Download this eBook to learn why translation matters to your business.
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Want to Reduce Review? Help Your Translators Help You
Empower translators to do their best work for the highest quality outcome, everytime.
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The Total Economic Impact Of A Cloud Based Translation Management Platform
This study conducted by Forrester examples the potential ROI of a cloud based translation management platform.
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5 Trends Shaping the Future of Global Marketing
Learn about the changes in the global landscape that are impacting businesses today.
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The Future of Global eCommerce
How retail brands are tailoring content and experiences to international audiences
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Translation Strategy is Growth Strategy
Achieving a more dominant global position through a better approach to global content.
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3 Ways Adding Languages Will Test Your Translation Strategy
Ensure your translation strategy is efficient and optimized for success by adding in new languages.
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Create an Optimal User Experience for Global Website Visitors
Create an Optimal User Experience for Global Website Visitors
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7 Symptoms of a Broken Translation Process
7 Symptoms of a broken translation process, and what each one could cost your business.
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The Translation Cost Category Most Companies Forget
The missing piece that causes costs to skyrocket.
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Five Translation Keys For Businesses Built On Speed
Translation and localization doesn't have to be a slow process. Here are five translation keys for businesses that are built on speed, and require an agile process.
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Translation Quality Shouldn’t Start With Translators
Companies that surround qualified translators with the resources they need to succeed are almost always assured a suitable final product.
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How Can Travel Brands Beat Translation Frustration? [Report]
To help brands transform translation from an agonizing project into an agile process, Smartling has partnered with travel industry authority Skift on a new report.
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Are You Leveraging All Your Website Translation Options?
With serveral different translation services to choose from, is your brand leveraging all of the resources available?
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ROI of Translation Tech: Where Do Brands See Big Results?
The interviewed organization realized 252% ROI from its translation technology deployment, with a payback period of less than 12 months.
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Why Should Brands Offer Native Brand Experiences?
Native brand experiences put the focus on the consumer rather than the brand.
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Powering loyalty anywhere and revenue everywhere with technology.
Best practices for translating content in Adobe Experience Manager with Smartling.
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Seal of Biliteracy: Yet Another Reminder of Bilingual Marketing Potential
The Seal of Biliteracy is a good gesture - and a start in recognizing multilingual America.
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What’s the Value of Good Translation?
Localizing high-quality content supports your ability to close new deals, build relationships with customers, improve market penetration, and increase brand awareness.
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Calculate the Value of Website Localization Services
From view counts to actual sales, here are a few methods you can use to determine the success of the localization tool you’re using.
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Where Global B2B Marketing Strategies and Customer Experience Intersect
Prospects are far more ready to convert when they feel that they are being noticed and treated as individuals.
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How to Survive When Your Translator Goes on Vacation
Buyers often think of translators as interchangeable. Here are some reasons why the opposite is true.
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Where Transcreation Ends and Localization Begins
How localization is more about function, less about form.
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Three Indicators of Customer-Centric Translation Software
Ways to know that translation software was built for customer needs.
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Ten Common Myths About Translation Quality
Many translation consumers resort to tactics that might seem logical to them, but can actually get in the way of ensuring the best translation quality.
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Seeking Quick ROI? There’s a Localized App for That
Localizing iPhone application text resulted in significantly more downloads – 128% more per country, in fact.
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CSA Research MarketFlex for Language-Oriented TMS
An analysis and evaluation of nine TMSes for potential buyers.