S2 E1: How to Launch New Languages

Tuesday, September 22 | 11:00AM Join us for the season premiere of Translation Isn't Blind with Yext! During this episode, Jessica Birenz will reveal the key ingredients to her team's success as they localized marketing and product materials to scale their business globally.

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Agile Translation

Yext centralized translation to Smartling's cloud TMS to automate the process surrounding translation

Translation Integration

How Yext processes a variety of content and launches new languages with Smartling

Speakers

Adrian Cohn

Adrian Cohn

Head of MarketingSmartling

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Head of Marketing at Smartling, a translation technology and services company.

Jessica Birenz

Jessica Birenz

Director, Planning & Project ManagementYext

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