The Buy-In: Working Cross-Functionally as a Loc Manager

Being a localization manager is tricky for many reasons. The role involves wearing many hats, yet often struggling to find a place within an organization. While Loc managers aren’t responsible for owning product development, or content and marketing strategy, they heavily influence all of these things, and more.

When discussing impact on stakeholders and getting buy-in for projects, it’s often assumed that this is limited to leadership or executives. It’s also assumed that once a VP or a CXO supports localization, all our problems will be solved. Unfortunately, it’s not quite so simple ...

Raising awareness and getting buy-in needs to happen at all levels of the organization, across all disciplines, and at all times. This is one of the reasons being a localization manager is hard.

In this workshop, we will look at ways to strategically get your entire organization on board for your localization initiatives. We’ll talk about how to have an impact in a fun and engaging way.

This workshop covers:

• How to get leadership (and other types of) buy-in
• Ways to raise the loc team’s profile and build a sphere of influence
• The importance of creating curiosity about localization across an org