S2 E3: How to localize content while staying on-brand

Tuesday, October 27 | 11:00AM Tune in on Oct 27 @ 11am EST and learn how Jordanna Ber navigates localization for pet services brand, Rover, while also keeping the content culturally relevant to their end-users.

View On Demand

Internationalizing Strings

When Rover acquired DogBuddy, Jordanna quickly identified a major hurdle to localizing Rover's app: it's code base was not internationalized.

Localization for SEO & Keywords

The terms that users search vary by region. Discover how localizing SEO content impacted Rover’s business.

Adrian Cohn

Head of MarketingSmartling

View Session Description

Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Head of Marketing at Smartling, a translation technology and services company.