Internal Allies
Establishing allies across different functions unlocks your ability to align translation metrics to the metrics that matter most to others in the business.
Establishing Benchmarks
Recognizing where you are, and actually writing down where you want to go is an essential component of growth. By documenting your benchmarks and goals, you can show how far you’ve come.
Speakers
Adrian Cohn
Head of MarketingSmartling
Adrian Cohn is a brand and communications strategist with experience conceptualizing and implementing worldwide, omnichannel campaigns. Board member of New Orleans area hospital foundation, Cohn currently serves as Head of Marketing at Smartling, a translation technology and services company.
Kate Fitzgerald
Director of Account ManagementSmartling
Kate Fitzgerald is the Director of Account Management at Smartling with responsibility for all installed customers. Kate has personally managed and strategized with some of Smartling's largest, most complex accounts. She is always inspired by the transformation Smartling enables for globally-minded companies.