From Cart to Casa
Let’s quickly go on a journey… a customer journey through an eCommerce website.
Consider the buyer who visits your website or mobile application. They browse hundreds (or thousands!) of SKUs, use filters to narrow down their selections, and are swept off their feet by thoughtful imagery and romance copy. The product name, description, and instructions for care are considered; then the consumer makes a choice. Add to basket and purchase? Check. ✔️
Now it's time to fulfill the order, starting with an email confirmation, and enrollment into drip marketing campaigns.
The customer journey, from intent to purchase, isn't as pretty behind the scenes. And adding localization into the mix adds a whole new layer of complexity to this process. It begs the question: how do you scale your entire eCommerce website or mobile application from one language to another without adding delays to market, additional people to manage the process, and at a rate of return that doesn’t exceed the initial investment?
Why localization for eCommerce is important - and challenging.
Increased competition for market share
Multiplying consumer touchpoints, distribution options and support requirements
Fast-changing product inventory
The demand for each product is different, but there’s no way to easily adjust translation cost for each SKU
Streamline End-to-End eCommerce Localization
Build and maintain global brand equity by supporting any language
Eliminate English bleed-through across all of your content types
Centralize translations to one platform and translation vendor to translate new products faster
One-stop shop for translation across every team (marketing, apps, checkout, packaging, legal)
Intelligently manage translation costs across your primary and secondary markets with dynamic workflows
Share and utilize translation memories across departments and content types
Connecting Your eCommerce Technology & Content with Smartling
Web Proxy
The fastest option for launching your web app in new languages. Smartling’s web proxy can translate any website into any language, with little-to-no developer involvement.
Integrations
With our native integrations built to connect with your tech stack, we make it easy to manage translations using the applications you work with every day.
API Endpoints
With hundreds of API endpoints at your disposal, Smartling’s eCommerce localization software makes custom functionality possible, and won’t disrupt your current operational structure.
eCommerce Localization Built to Attract Global Buyers
Mi Casa Es Su Casa
Professional Language Services
Smartling is a full-service translation agency employing top-level translators who deliver more than 30 million words monthly. Our translators care about getting the job done right, no matter what it takes. And with our eCommerce localization platform, translators have access to your brand guidelines and glossary to ensure you are accurately represented everywhere.
Unified platform for all translations
Smartling’s eCommerce translation platform prevents the breakdown of a fractured translation process, providing a single source of truth for every channel and content type. From your website to marketing emails to your customer support content, your translated content lives on a single platform, giving centralized access to translation memory and branding guidelines.
Data-driven Translation
Smartling provides you with superior analytics and insights to help optimize your translation quality for available budget. Our Quality Confidence ScoreTM, the industry’s first predictive learning-powered measure of translation quality, empowers localization teams to achieve greater business results by continuously tracking costs savings, cost estimates, and translation velocity driving down overall cost over time.
Visual Context
Smartling technology captures snapshots of your website and product so that translators can actually see what the content looks like in context. And your team can use the same software to preview translations the same way your end user will experience the content before its published.
Machine Translation
Seamlessly connect with neural machine translation engines, and configure Smartling to programmatically recommend which service to use based on the content type and language. Leverage the right translation resource for the job for the best outcome every time.
Managed Services
Your company has identified a need for localization, but don’t have the internal resources to support a translation project? Not to worry. We offer dedicated account support, acting as an extension of your team and supporting your localization efforts with expertise.
