The Transcreation Tool Explained

Transcreation is a powerful tool for global marketers. It’s the process of translating the meaning, style, and tone of the source text, rather than only translating the words. The result is content that carries that same emotional impact as the source text.

Adrian Cohn, Head of Marketing, and Sophia Lazare, Product Manager take us through Smartling's new transcreation tool and our translator, Gabriela Ortiz, shows us how she puts the tool to work.

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