The Future of Global eCommerce

How retail brands are tailoring content and experiences to international audiences.

The eCommerce market is rapidly evolving, which means it's time for retailers and eCommerce brands to re-consider their global expansion strategies. Smartling partnered up with Retail TouchPoints to survey more than 100 retail organizations on their global readiness. Discover how these eCommerce businesses approach their global content marketing strategies to acquire new international customers.

In this eBook, you'll learn...

• The current state of global content and eCommerce
• How tailoring content and experiences matter for international audiences
• Best practices and top tips to boost customer acquisition, retention, and loyalty