According to the SiriusDecisions State of B2B Content Study 2018, only 53% of organizations currently execute localization out of a centralized function. But the trend toward centralized localization is on the rise in many organizations to improve multilingual content quality, brand and terminology governance, scale, cost savings, and data insights.

In this webinar, SiriusDecisions research analyst and content expert, Christine Polewarczyk and Smartlings’ VP of Marketing, Annette Obermeier share the benefits and best practices of centralized translation and localization.

Global Campaigns, Local Relevance from Smartling on Vimeo.

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