How to choose the best Turkish translators for your business

The Turkish market provides numerous benefits for global businesses. Turkey’s geographic location makes it a strategic hub for trade and investment between Europe, Asia, and the Middle East. In addition, Turkey’s manufacturing and agriculture industries are booming, contributing to a growing economy.

To best reach Turkish audiences, businesses must communicate effectively and naturally in the Turkish language. However, translating from English to Turkish can be complex, as Turkish has unique linguistic structures and cultural nuances. Selecting the right language service provider (LSP) for Turkish translation can make the difference between a message that resonates and one that gets lost in translation.

This guide will discuss crucial considerations for businesses choosing a Turkish translation provider. You’ll learn how to make the best choice for your needs and gain a competitive edge in this growing market.

Why choose a professional Turkish translation company?

Whether you’re trying to reach locals in Turkey or find Turkish business partners, it’s essential to send the right message. That’s where a professional Turkish translation company can help. The right translation service will ensure your communications are accurate and relatable.

Modern translation service providers often employ digital translation tools to save their clients time and money. For example, an AI-powered translation management system (TMS) helps international brands translate content at scale with the assistance of a network of professional translators. Machine translation tools can quickly translate Turkish to English—or English to Turkish—to keep conversations and business running smoothly.

Top-tier Turkish translation agencies will also provide translators with industry-specific expertise to preserve the meaning of technical terms.

7 factors to consider in professional Turkish translation services

The best Turkish translation service depends on your business’s needs. Consider factors such as industry expertise, certifications, and pricing to make an informed choice.

A fully automated solution provides scalability, whereas human Turkish translators deliver optimal accuracy. Many companies offer a mixed approach to get the best of both worlds.

Here’s a closer look at the crucial differentiators between Turkish translation companies:

Expertise in the Turkish language

The Turkish language has nuances that can make translation difficult, such as vowel harmony and subject-object-verb word order. Like many languages, Turkish also has diverse regional dialects. To enhance your localization efforts, you’ll want to choose a translation service that understands these distinctions.

Your translator should also have a deep knowledge of Turkish culture and how it impacts communication. This can help you reach and effectively engage Turkish audiences in their own language.

Industry-specific specialization

Beyond the nuances of the Turkish language, each industry also has unique vocabulary and technical terminology. Your Turkish translation provider should understand these specifics and accurately include them in translations.

For instance, you might need to translate educational materials or critical healthcare information for medical devices. In any case, seek a Turkish translation company with the specialized knowledge to meet your needs.

Translator and company qualifications

Consumer-facing content requires a certified translation provider with proven qualifications. If you’re using an automated or AI-powered translation service, verify that it meets quality standards and data security requirements. If you’re working with a professional Turkish interpreter or translator, check for certification from the American Translators Association.

For added assurance, look for the following certifications from the International Organization for Standardization (ISO):

• ISO 17100: Certifies the provider uses standard processes to deliver high-quality translations.
• ISO 9001: Ensures customers receive consistent results that meet their expectations.

Proven track record and past work samples

A professional translation service should be able to provide relevant examples and customer feedback. Check their past English-to-Turkish translations to determine whether they can handle your requests and deliver consistent, precise results. Consider asking for testimonials or references so you can speak with customers directly.

If you’re entering the Turkish market, inquire about sample translations from Turkish to English, as well, to guarantee your new customers, vendors, and partners can clearly express their needs to you across communication channels and content formats.

Ability to handle multilingual projects

Expanding international businesses may need more than just Turkish translation services. A scalable localization service can handle multilingual translations between all the world’s most popular languages.

Smartling’s TMS, for example, streamlines Turkish translations alongside multiple other languages—all from one platform. Smartling integrates seamlessly into your current tech stack, connecting with platforms like Shopify, Canva, GitHub, and Adobe Experience Manager. You can translate multilingual content and automate workflows for various teams to improve consistency and efficiency across your organization.

Transparent pricing structure

Pricing structures vary widely between translation providers. Some offer free trials with options to upgrade to paid tiers.

Consider your budget and compare costs to find the right fit for your business. Request a transparent breakdown of costs, including any additional fees, so you know what you’re paying for. 

Smartling provides cost estimates for every translation job based on the total word count and project scope. You’re able to track and manage your budget effectively without surprise fees.

Timely delivery and scalability

Business moves quickly, especially when you’re scaling operations to new markets and countries. Delays and missed deadlines can hurt your bottom line.

You need a translation provider that delivers timely and reliable results to meet your evolving needs. Whether you’re requesting a quick turnaround to finalize a contract or a meticulous multilingual translation of your entire website, your provider should be able to help.

Frequently asked questions

What is the best Turkish language translator?

The ideal Turkish translation company provides the services you need at a cost that fits your budget. They must understand the nuances of the Turkish language and deliver high-quality results backed by certifications. 

Smartling’s Machine Translation Hub uses AI to dynamically select the best MT engine for your desired language pair and context. Our AutoSelect most often chooses DeepL for Turkish translations, as it tends to have a lower translation edit rate than other options. However, a trained engine would likely perform even better, potentially reducing the edit rate by 15% or more.

How much does it cost to translate Turkish to English?

The cost of Turkish-to-English translations varies depending on your translation needs and chosen provider.

For example, a certified translator with expertise in Turkish linguistics and culture may charge a premium, while AI-powered translations can save help you stretch your budget and meet tight deadlines but may need to be reviewed by human linguists to ensure accuracy. Compare prices and offerings to find the right fit for your budget.

Is Google Translate accurate for Turkish?

Google Translate can be used to create Turkish translations, but without a strong localization process, MT engines alone can often struggles with context, nuance, idioms, and cultural references in Turkish translations. Google Translate may also have trouble translating complex sentences due to differences in Turkish and English grammar structures, resulting in awkward phrasing.

Ensure consistent Turkish translation quality with Smartling

Finding the right translation provider is essential if you’re expanding into new markets like Turkey. A comprehensive and trustworthy solution will clearly convey your message, granting you peace of mind.

Smartling simplifies Turkish translation with AI-driven workflows, integrations, and expert translation services. Our cloud-based platform gives you the tools to develop multilingual content with speed and efficiency, so you can continue scaling your business worldwide.

Still looking for a translation provider that meets your needs? Download our eBook, “What to Look for in a Translation Solution: A Buyer’s Guide,” for more helpful tips. You’ll discover valuable insights to help you feel confident in your localized content.