In today’s globalized world, the internet connects customers and brands from every country, timezone, and language imaginable. To drive growth in this interconnected marketplace, you need the right localization and translation management tools to more effectively reach your customers.
By removing language barriers and providing authentic localized content, you can connect with your target audience more personally and therefore increase your company’s growth.
Communicating in English is a huge advantage, considering 1,456 million people spoke the language in 2023—but that’s out of more than 8.1 billion people worldwide%20of%20the%20world.). You’ll reach only a small slice of the pie with English content alone.
AI translation tools can help you create multilingual experiences quickly and efficiently, allowing you to enter new markets faster than ever before. You no longer have to spend countless hours, months, or even years tediously translating your brand message, website, and materials by hand. Instead, you can adopt powerful language tools for faster, more accurate translations.
The AI translation landscape has evolved rapidly, especially for business localization. As AI translation tools become more sophisticated, consumers and businesses alike are seeing the value of machine learning (ML) and increased productivity.
But which tools should you leverage to grow your business? Let’s explore some of the top AI translation technologies that are transforming the way companies expand globally.
As businesses strive to expand across the globe, AI translation tools have become indispensable. These tools are reshaping how companies approach language barriers by offering solutions that are not only efficient but also increasingly scaleable.
Let’s explore how AI is transforming business translation:
Using AI translation tools started as a straightforward, calculated experience that would yield a literal translation of your input. But the results would sometimes be slightly inaccurate based on grammar or context.
Now, AI and ML have created more accurate outputs. Consider popular modern machine translation models like neural machine translation (NMT). These engines use neural networks to determine the best way to translate your content by interpreting the source content’s intent.
Innovative brands are using the following AI-powered tools to boost efficiency in their translation processes:
Today’s innovative technologies allow humans to work alongside AI throughout the translation process.
Localization professionals are no strangers to using technology to streamline their work. They use software to split text into manageable segments, apply previous translations, and run quality assurance checks. Because of this advantage, businesses can more easily scale and use quality estimation algorithms to provide higher-quality results.
It’s important to note that AI is not replacing human translators. Rather, AI tools support human linguists and make the translation process more efficient, allowing companies to publish content to new markets more quickly without sacrificing quality.
A significant benefit of AI translation tools is the opportunity to reduce costs while saving valuable time. For example, with the ability to preconfigure job automation rules, users can keep content flowing through parameters and rely on automated quality checks to identify any issues within translations.
Leading translation platforms leverage linguistic and project data to improve their services and tools. AI also continuously optimizes users’ translation processes, allowing them to improve efficiency and learn how to enhance their workflows even further.
These AI-powered translation tools offer several necessary features:
By leveraging these advanced AI translation tools, businesses can dramatically accelerate their global expansion efforts and ensure that they stay competitive in the international marketplace.
In today’s fast-paced global market, you’ll need more than just basic translation capabilities to stay competitive. Modern innovative technology allows you to quickly translate your website, marketing materials, platform, and any other resource you need to communicate with customers worldwide.
That’s where AI translation tools come in—they provide cost-effective, efficient solutions that can propel your business growth like never before. But with so many options available, which tools should you choose?
Let’s look at some of the most powerful AI translation solutions to help your business scale its global presence:
Smartling’s project management dashboard (Source: Smartling)
Smartling offers a comprehensive AI-powered translation solution that combines cutting-edge technology with human expertise. We streamline the localization process to help businesses expand globally with speed and precision.
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DeepL’s language translator (Source: DeepL)
DeepL is a great AI translation tool that offers a blend of accuracy and natural-sounding output. This tool leverages advanced neural networks to capture your content’s meaning and deliver translations that feel authentic across a variety of languages. DeepL also integrates with Smartling as one of its MT models.
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Lokalise AI’s translator (Source: Lokalise AI)
Lokalise AI offers businesses a robust platform to manage their localization needs. This tool combines advanced ML with a comprehensive translation management system, which enables companies to scale their global reach efficiently and accurately.
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Google’s translator (Source: Google Translate)
Google Translate is a pioneer in the world of AI translation, offering a free, accessible solution for quick text translations. Since its launch in 2006, this tool has become a household name that uses Google’s robust AI capabilities to break down basic language barriers across the globe. Smartling integrates Google Translate as one of its MT options in its NMT Hub.
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Microsoft’s translator for Windows (Source: Microsoft Translator)
Microsoft Translator offers a blend of accessibility and advanced features. This cloud-based NMT service caters to individual users and businesses alike, providing a versatile solution for global communication needs.
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Taia’s translation dashboard (Source: Taia)
Taia combines AI’s efficiency with human translators’ expertise. It offers a flexible approach to translation that caters to various quality and budget needs.
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ChatGPT’s translation dashboard (Source: ChatGPT)
OpenAI’s ChatGPT has revolutionized the landscape of AI-powered language processing. Although OpenAI did not primarily design ChatGPT for translation, this versatile generative AI tool is a powerful ally for businesses that are looking to break down language barriers and expand their global reach.
While ChatGPT offers impressive capabilities, specialized translation tools often provide more robust and reliable solutions for business needs. For example, Smartling Translate, our GPT-enabled translation portal, delivers instant translations of text or documents. This tool combines the power of GPT technology with Smartling’s expertise in language AI and localization workflows, offering a more reliable solution for business translation needs.
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Amazon Translate’s workflow (Source: Amazon Translate)
Amazon Web Services developed this cloud-based service, which leverages advanced ML algorithms to deliver fast, accurate translations across a wide range of languages and content types.
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Today, harnessing the power of AI translation is no longer a luxury—it’s a necessity for businesses that aim to expand their reach and connect with audiences worldwide. While the tools we’ve explored each have their strengths, Smartling is overall a more comprehensive solution that combines the best of AI technology with human expertise. We bring together cutting-edge technology and linguistic prowess to deliver consistent, high-quality brand translations.
By choosing Smartling, you’re not just adopting a translation tool—you’re also embracing a partner that can help you navigate global markets’ complexities with confidence. Whether you’re looking to translate your website, marketing materials, or customer support content, we offer the technology and expertise you need to ensure that your message resonates with audiences around the world.
Ready to revolutionize your approach to global communication and drive business growth? Book a meeting with Smartling today to discover how our AI-powered translation solutions can help you break down language barriers and connect with customers on a global scale.